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Positioning Your Brokerage for the Digital Age
While the crash of 2008 put the fragility and uncertainty of the future on full display, it also spurred positive action by forcing real estate brokerages to begin adapting their outdated models to a technology-driven world. Through this evolution of necessity, the need to position brokerages for the digital age became apparent. The question, then, is how to accomplish that.
Transition to the Cloud
One way to counter an uncertain future—and survive potential future economic & market collapses—is to squeeze every bit of efficiency out of your brokerage. Utilizing technology that is available now is a great place to start. By moving your workplace to the cloud, you can reduce your overhead significantly while simultaneously broadening your horizons.
Imagine reducing your overhead, no expensive buildings, and the opportunity to collaborate & expand your business with professionals in multiple markets across the U.S. or even continents away!
Outsource As Much as Possible
This strategy goes hand-in-hand with maximizing the potential of the cloud by utilizing the internet to outsource everything—from your clerical tasks to your inside sales associates. There is no reason to have brick-and-mortar hosting sites for jobs that can so easily be performed by professionals working from their homes or own offices.
Again, this is an effective strategy ... more
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