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I would rather be a Hershey bar.
 
Some names are just renowned throughout the world. The name Hershey is synonymous with the candy bar. The name Xerox has long been identified with the brand name of a company that produces office machines that can duplicate a document. But Xerox is also synonymous with the act of making the duplicate.
In business, you want to be recognized. Being the first one that comes to mind when a need arises, puts you in the forefront. Ahead of the competition.
Easily recognizable names are not always a good thing. Some names identify with failure. Being a Benedict Arnold is tantamount to being a traitor, something no one wants to aspire to. In the 1950’s Ford Motor Company produced a line of cars called the Edsel. Even to this day the name Edsel is synonymous with failure, even though the Edsel was a high quality, luxury automobile.
Certainly, if you plan to be famous it should be for something good. No one wants to be known as Satan, or Hitler. The name Bernie Madoff will forever be remembered with dishonesty and corruption. So, it seems that notoriety in itself may not be a good thing.
With that in mind, it is eminence that we really seek. ... more

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