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The "Four-Letter" Words of Email Marketing - 200 Triggers that Flag the SPAM Blockers & STOP You at the Gate
 
I have been blogging recently about how Realtors and builders are not getting the results that they once enjoyed from their emarketing efforts.  See the posts Email Marketing: Have we Killed the Golden Goose Part I & Part II - Improving Your Open Rate. 
To recap, fewer emarketing messages are getting opened by consumers.  Many are bouncing either because the "e-address" is no longer valid, the mailbox is over quota, or the subscriber’s account has been suspended by the provider due to lack of use, but the biggest challenge facing marketers today is getting past the spam blockers. 
In the previous posts I made some recommendations to help you get your mail opened by creating credibility with your list of subscribers, such as using an opt-in system, segmenting your database, and targeting those segments with content relevant to the subscriber.  When I use segmentation to target my database, people are more likely to let me know that they have made a change since they are interested in receiving relevant material from us. 
 
How to Get your Offer or Message Past the Spam Blockers
 
Some SPAM filters use a point-based system to flag key words in your email.  As you ... more

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