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Does it make sense to market real estate to Latinos/Hispanics online?
Recently I have been having fun with video, but I decided to include some of my notes for those people that are in their office and prefer NOT to have my voice blaring through their speakers. I understand, I dont exactly have a radio voice, but if you have five minutes you should definitely watch the video below.
The Hispanic Market
Over 45 million people Approaching 1 trillion (this is a ridiculous amount of zeros, try $1,000,000,000,000) Hispanic Home Ownership
Just under 50% (hit a high of 50.1% in early 2007) Projected to be 40% of first time home buyers over the next 20 years (Harvard Joint Center for Housing) Hispanic Internet Users
76% of bilingual Hispanics are online 56% of U.S. Hispanics use the Internet Real Estate and the Internet
84% of buyers begin their search for a home online (most likely everyone knows this NAR stat) From 2004-2008 there has been an increase of 455% of people in the US searching for "Casas en Venta" (Homes for Sale in Spanish) WOW! ... more

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