social: J. Alane's Fine Lingerie
- 05/19/09 06:44 AM
Here's another example of producing broadcast-type work with a home video camera. This is a cable spot for J. Alane's Fine Lingerie in North Hills. Shot entirely on my Canon 800 mini DV camera and edited on my laptop. We even composed the music in Garage Band. Video is truly the most powerful of marketing tools. And it has become more affordable than ever. Contact us if you have a great television idea for your brand. … (5 comments)
social: Be Safe - Use Bit.ly to Shorten URLs
- 04/06/09 02:45 AM
One of the buzz topics last week was Security & Safety. The issue is URL shortening services. WHAT IS A URL SHORTENER? Some URLs run to dozens of characters, making them impractical to use. URL shortening services transform long URLs into short ones, thus: http://searchengineland.com/analysis-which-url-shortening-service-should-you-use-17204 becomes http://bit.ly/jphUs Shortened URLs are particularly important on character-limited status services like Twitter (140 characters max). 4 PROBLEMS AND RISKS OF SHORTENERS Some shorteners are built in to services like Twhirl. Most can be surfed up on the web or added to your toolbar. Very convenient. But what are you getting? And what are … (3 comments)
social: Facebook Business Pages
- 01/06/09 03:49 AM
Facebook is the new hot ticket in marketing. Previously, I rattled on about advertising on FB, but now let's talk about Facebook Business pages. Facebook lets you create pages to promote your business. But the functionality is still pretty limited. Here's a synopsis of our experience with FB Business Pages. PAGE OWNERSHIP - A DIFFERENT MODEL Facebook specifically advises that business pages are to be a subset of profiles. That is, they frown upon creating two (or more) profiles (one for a biz and one for an individual). This runs against the model of other social networks including MySpace, YouTube and … (22 comments)
social: Twitter is the New AIM
- 12/23/08 06:50 AM
Poor AOL. They've been a step slow and a day late for almost a decade. The one bright spot was AIM. They were the big name in instant messaging and everybody else was playing catch-up. Along comes Twitter. It's not exactly new, but of late has been growing by leaps in acceptance and usage. Twitter is sometimes called a "microblog." Most posts are one line. Including a link is popular. People use them as status updates or even marketing channels. You can grab the feed and display it on a standard web page. Your "tweets" go out to all those who … (3 comments)
Here's another example of producing broadcast-type work with a home video camera. This is a cable spot for J. Alane's Fine Lingerie in North Hills. Shot entirely on my Canon 800 mini DV camera and edited on my laptop. We even composed the music in Garage Band. 
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