ambassador series: Taking Real Estate Pictures... Part II, Camera Options
- 02/15/12 03:22 PM
As mentioned last week, I am doing a series on taking better real estate pictures for your listings. Most of the tips are for those that wish to DIY (Do It Yourself), but there is a HUGE caution that goes along with that... if you aren't willing to take the time to do it right, hire someone to do it for you. Remember, you are representing your client's property and you need to put it forward in its best light (no pun intended). That doesn't mean that every listing needs to look like a feature from Better Homes & Gardens, but … (7 comments)
ambassador series: Catch a Wave or Make a Plan?
- 11/19/09 12:38 PM
I've talked about it, as have many others... Social Media Plan... But is it even possible? During this morning's Social Media Breakfast - Atlanta, one of our members was talking about social media planning... and something occured to me. Just moments before, we were talking about how social media tools had changed dramatically in just the last few months. So... How can we make a plan for a rapidly changing landscape? Can a surfer make a plan for the wave? Or does the wave unfold and he reads it and responds?
It would seem obvious that while a surf has … (8 comments)
ambassador series: Aggregation, Syndication, Integration... Part III
- 11/05/09 12:24 PM
in·te·gra·tion Pronunciation: \ˌin-tə-ˈgrā-shən\ 1 : the act or process or an instance of integrating: as a : incorporation as equals into society or an organization of individuals of different groups (as races) b : coordination of mental processes into a normal effective personality or with the individual's environment 2 a : the operation of finding a function whose differential is known b : the operation of solving a differential equation source
This is the content collection end of a social networking and social media strategy. After creating content for various social media platforms, we can integrate the content into our … (3 comments)
ambassador series: Aggregation, Syndication, Integration... Part II
- 11/04/09 03:21 PM
syn·di·cate Pronunciation: \ˈsin-də-ˌkāt\ 1 : to subject to or manage as a syndicate2 a : to sell (as a cartoon) to a syndicate or for publication in many newspapers or periodicals at once; also : to sell the work of (as a writer) in this way <a syndicated columnist> b : to sell (as a series of television programs) directly to local stations — syn·di·ca·tion \ˌsin-də-ˈkā-shən\ noun — syn·di·ca·tor \ˈsin-də-ˌkā-tər\ noun source
Syndication is another part of a solid social media and social networking strategy. One of the biggest pitfalls of social media and social networking is maintaining a presence … (6 comments)
ambassador series: Aggregation, Syndication, Integration... Part I
- 11/03/09 02:15 PM
Aggregation... ag·gre·ga·tion Pronunciation: \ˌa-gri-ˈgā-shən\ 1 : a group, body, or mass composed of many distinct parts or individuals2 a : the collecting of units or parts into a mass or whole b : the condition of being so collected source
Aggregation is one part of a social networking and social media strategy. Simply put, in order to keep up with the rush of infomation, we need to collect, classify and filter it. This allows us to spend the most time on the most important information, and skip the rest. With Twitter, FaceBook, LinkedIn, Flickr and a zillion other networks, aggregating … (6 comments)
ambassador series: Lane's Active Rain Ambassador Series - Part V... Some Random Musings...
- 10/21/09 06:17 AM
No, the series isn't wrapping up... But there are a few things that I have wanted to say that were too short for their own post, but didn't fit neatly in other posts... Community... Active Rain is a social network, at least as much as FaceBook, and certainly more that Twitter (for most users). What I mean by this is that there are amny things happening here, just like a community. There are groups of people with similar interests, just like a community. And there are lots of opportunities to get together and meet others... just like a community. The … (5 comments)
ambassador series: Lane's Active Rain Ambassador Series - Part IV... Beyond the Blog
- 10/19/09 03:43 PM
You've set up your Active Rain account (hopefully you are a RainMaker). You have tuned your profile to be cooler than than 803.6% of the other ones here. You have lurked and learned around the network. And then you wrote (and hopefully published) a few blog posts. What more could there possibly be? There are a load of other things to do, and like building a hot rod, it is work that is never done. There are always new tools and new subjects. But we have the big things well under way. Now it is time to get your blog … (4 comments)
ambassador series: Lane's Active Rain Ambassador Series - Part III... Ready to Blog, Now what?
- 10/18/09 04:25 PM
OK, so you've joined Active Rain, tweaked your profile (Part I), started to do a little lurking (Part II)... now you are ready to hit the ground and run. Step 1... Let go of perfection. Many of us want every post to be perfect. Let go... It isn't going to happen. The ONLY thing that you will get from trying to make all of your posts perfect is a lack of posts. Make it good... Use tools like spell check... If you are concerned, have someone else read it first... Remember that even after you post it, you CAN edit. I … (9 comments)
ambassador series: Lane's Active Rain Ambassador Series - Part II... Where to Start?
- 10/17/09 05:28 PM
For someone diving into Active Rain to really get the most out of it, it can be a pretty daunting task. There are more than 162,000 members and there are literally thousands of blogs posted every day. There are industry leaders, incredible performers and hugely interesting people posting up information all of the time. NOBODY can keep up with everything on Active Rain. At least not is they plan on sleeping or working or remembering our families. So, we need a shallow end... somewhere to dip in a toe... While I think that having a blog is something that every good … (7 comments)
ambassador series: Lane's Active Rain Ambassador Series - Part I... Your Profile
- 10/16/09 04:55 AM
One of the very first things a new member to Active Rain should do is "tune their profile". In order to wring the most performance out of it, we have to make sure it is optimized... Here are a few things we are optimizing for: Keyword rich, location and niche specific content (for Search Engine Optimization... SEO) Reader friendly layout (pictures... tagged of course, for SEO) Rich media presentation (more tagged pictures as well as video... excellent for SEO) Testimonials. Consumers LOVE testimonials... especially video testimonials Links to other sites... passing some "link love" You will notice that a lot of … (42 comments)
As mentioned last week, I am doing a series on taking better real estate pictures for your listings. Most of the tips are for those that wish to DIY (Do It Yourself), but there is a HUGE caution that goes along with that... if you aren't willing to take the time to do it right, hire someone to do it for you. Remember, you are representing your client's property and you need to put it forward in its best light (no pun intended). That doesn't mean that every listing needs to look like a feature from Better Homes & Gardens, but … (7 comments)
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