advertising: nwRealty Network Performance 12/18/07 thru 1/17/08
- 01/16/08 10:36 AM
Although the frequency of buyer leads remained the same as during the Thanksgiving - Chrismas holiday period, total exposure reflected the traditional New Year spike. This seasonal surge of activity usually lasts well into February. Listing agents and brokers continue to benefit the most from our marketing system. Since December 18th 2007 we've delivered the following results to our Network Members ... Lead Generation:On average each member real estate agent/brokerage received 3 leads (same as last month) with brokers and agents in South King County and Pierce County receiving an above average number. Web Site Visitor Referrals: On average we referred 11 visitors (up from 9 last month) to each member's real estate … (2 comments)
advertising: nwRealty Network Performance 11/16 - 12/17 2007
- 12/17/07 07:13 AM
Leads and exposure dropped slightly due to the post-Thanksgiving and Christmas shopping diversions. We anticipate the seasonal spike to begin on 12/26 and last into early February. Agents and brokers with listings continue to benefit the greatest from our system. Between November 15th and December 16th 2007, we've delivered the following benefits to our Network Members ... Lead Generation:On average each member real estate agent/brokerage received 3 leads with brokers and agents in Tacoma and Pierce County receiving an above average number. Web Site Visitor Referrals: On average we referred 9 visitors to each member's real estate website. Visitor "click-thrus" remained consistent across all market areas but our network members in the … (0 comments)
advertising: nwRealty Network Performance 10/18 - 11/15 2007
- 11/16/07 02:06 PM
We're again adding more Washington real estate broker and agent members to the nwRealty Network. Agents and brokers with more listings continue to benefit the greatest from our system. Equitable numbers of exclusive leads are generation for true "Buyer's Agents". Between October 18th and November 15th 2007, we've delivered the following benefits to our Network Members ... Lead Generation:On average, over the last month each member real estate agent/brokerage received 4 leads with brokers and agents in Okanogan and Grays Harbor Counties receiving an above average number of leads (strong positioning in search engine results). Web Site Visitor Referrals: We referred an average of 16 visitors to each member's real estate website. Visitor "click-thrus" were fairly consistent … (2 comments)
advertising: Bargain prices for Google adwords PPC
- 11/16/07 12:14 PM
At about $0.85, yesterday's average cost per click (visitor) for Google Adwords was the lowest I've ever seen. Usually the national average (from our perspective) is around $1.65 per click. Looks like Google may be feeling effects of the mortgage and real estate industry woes. If you've ever considered search engine "Pay-Per-Click" (PPC) advertising, now may be the best opportunity for you. Just make sure to not get wrapped up in the bidding war for top position. Set and stick with a modest budget, letting the top bidders expend their resources first. There will still be online buyers available when the cost … (5 comments)
advertising: AR Referrals/Homegain
- 10/10/07 12:09 PM
I just completed a blog entry regarding the progress of results that we're delivering from the nwRealty Network and was wondering if anyone is getting results from the AR Referrals system. I gave it a try when it first launched without many bites from agents and brokers in Washington State. Is anyone using the system realizing anything in the way of referral fees? Regarding Homegain (hated by some & loved by others) ... I found that they offer $15 per lead that they in turn sell to their customers. This prompts me to ask "How much are Homegain customers paying?" $15 seems like … (8 comments)
advertising: nwRealty Network Performance 9/18 - 10/10 2007
- 10/10/07 11:44 AM
We're about to add more Washington real estate brokers and agents as new members to the nwRealty Network. Our statistics archive isn't programmed yet, so I'm using this blog to record how we're progressing. Our system is working best for brokers and agents with at least one listing, but provides equitable lead generation for "Buyer's Agents". Between September 18th and October 10th 2007, we've delivered the following benefits to our Network Members ... Lead Generation:On average, each member real estate licensee received 3.2 leadswith brokers and agents in Grays Harbor, San Juan and Skagit Counties receiving an above average number of leads due to our strong positioning in … (3 comments)
advertising: 50,000 Points For A Lifelong Newbie
- 10/08/07 06:23 AM
Last week my AR score eeked over the 50,000 benchmark and I recall other bloggers asking "am I still a newbie?" when they reached similar hurdles. One of the few things consistent in life is change ... so long before I was a Blogger, I committed myself to lifelong learning. I try to keep an open mind and remember that I am always a Newbie (but I do forget sometimes). I think the AR system of rewarding points for active Bloggers is great. It instantly gratifies us for things we should be doing to strengthen our presence on the web ... like consistently … (12 comments)
advertising: PPC marketing becoming more reasonable
- 10/08/07 05:41 AM
Now may be the time to start your Internet "Pay-Per-Click" (PPC) marketing campaign. It appears that Google and Yahoo are now feeling the national slump in the real estate market. I suspect that many advertisers have totally withdrawn from this form of advertising. Over the last few weeks I've observed the average cost per click waffling very dramatically. This weekend's overall prices are about 40% less than the average for the month of September. This just doesn't add up because the numbers of on-line Buyers are holding steady ... traffic for the sites we monitor are down no more than 5% and … (9 comments)
advertising: Are you "Selling the Sizzle" or "Selling Substance"
- 08/31/07 05:13 AM
I'm noticing more and more REALTORS and agent licensees make what sound like some rather fantastic advertising claims in efforts to acquire more listings. But it doesn't take much to see through their shimmering vale of disctraction and discern the truth that their "special guarantee" lacks substance and provides no real benefit to the Seller. Granted, it makes the phone ring and helps get the listing appointment ... but I expect it simultaneously elevates the Seller's expectations beyond what a listing agent can deliver. Remember ... overall the public already perceives us as "near used car salespeople" and we're the only ones that can change this perception. … (2 comments)
advertising: PPC Bargain Shopping
- 07/24/07 04:42 AM
If a web site is part of your personal promotion, sooner or later you should plan a monthly budget for Google "Pay-Per-Click" advertising (aka Google Adwords or PPC). When that day comes you will face decisions of how much you're willing to spend to acquire one visitor. In Seattle Metro areas like Bellevue, Tacoma, Everett, Gig Harbor, etc., the price commonly exceeds $3.50 per click. Last night through this morning was one of those rare magic periods when the allocated budgets of high bidding real estate advertisers (nationwide) was depleted and the cost dropped to about $2 per click. This only happens a few times each month and only … (4 comments)
advertising: In pursuit of a better mouse trap ...
- 07/13/07 10:14 AM
We're a licensed brokerage, a NWMLS member and NAR member that provide internet advertising and online personal promotion services to other licensees in Washington State. So, to avoid any conflict of interest with our customers we don't engage in real estate services to the public. An ongoing task is development of online programs that effectively generate the leads that our subscribing agents want. Not just any ole lead, but a lead with a better than average chance of conversion into a commission check for someone. And therein lies the rub... Consumer Wants vs. REALTOR needs Over the years I've received numerous emails from online … (0 comments)
advertising: Zillow EZ Ads
- 07/06/07 12:59 PM
Zillow's offer of 1000 ad impressions for $10 ($0.01 each) seemed worth a try so I signed up and targeted Ocean Shores, WA. The ad just finished running after one week and only delivered 2 visits to our site at http://www.nwrealty.com/ for what pencils out at $5 each. Pay per click ads on Google and Yahoo have a much better return on investment, even in the ultra competitive Seattle market which is notorious for advertiser bidding wars. I'm trying to think of a situation where the consistent exposure has value better than an ad buy somewhere else ... but no luck. A mentor once told me "Never write anything negative … (6 comments)
Keeping the fingers of Buyers, Sellers and REALTORS on the Pulse of Puget Sound Real Estate and their eyes on the little details of the big picture in Washington.
Although the frequency of buyer leads remained the same as during the Thanksgiving - Chrismas holiday period, total exposure reflected the traditional New Year spike. This seasonal surge of activity usually lasts well into February.;)
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