What You Say Matters Use Scripts by Tom FerryAs a real estate agent, what you say matters. It's important that we are communicating with our clients in the most effective manner. A way to ensure that our communication is not a hindrance to our business is to learn scripts. Many people don't like scripts because they think it's not them or that it makes them sound funny. The truth is that every professional business person you interact with has a script. It's how good businesses run. Why do you think people buy franchises? A script is really a good way to (1 comments)