markting with postcards: Pros and Cons of Postcard Marketing for Mortgage Professionals
- 03/02/07 06:18 PM
I've put together a quick introduction to postcard marketing for mortgage professionals. This article will highlight the pros and con's of postcard marketing and will briefly touch on production, copywriting and mailing lists. Pros: Low Cost, High Visibility, Easy to Do it Yourself, Targeted Cons: Limited Space, Crowded Channel Low CostFirst of all, postcards are a low cost way to get your message in front of prospects. It is also an excellent and affordable way to get started in direct mail. First class postage for a standard sized postcard (4.25 x 6 inches) is $0.24 vs. $0.39 for standard first class mail. That's … (11 comments)
I've put together a quick introduction to postcard marketing for mortgage professionals. This article will highlight the pros and con's of postcard marketing and will briefly touch on production, copywriting and mailing lists.;)
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