marketing: Resolve to Use Video Marketing in 2015
- 01/02/15 12:12 AM
The new year is here, which means it's time for – you guessed it – new year's resolutions! Did you know that this practice dates back thousands of years? Ancient cultures often held oath-taking ceremonies (pledges of loyalty to rulers or promises to fulfill certain duties) as part of traditional new year's festivities. Today, people make all kinds of new year's resolutions, but most have to do with improvement: improving relationships, health, or even a business. If you're making new year's resolutions for your business, one great resolution is to incorporate video into your marketing plan.
HouseLens artists shooting a … (2 comments)
marketing: Market Closeup: Naples-Ft. Myers, FL
- 12/26/14 01:58 AM
When my colleague Dave Greenberg joined HouseLens earlier this year, he took over the task of blogging about all the wonderful cities where we do business.
This week, he posted a profile of Naples-Ft. Myers, FL, one of our newer markets. This beautiful area on Florida's Gulf Coast is part of our expansion into South Florida, which also includes the Miami-Ft. Lauderdale area. Hop over to Dave's blog to read about the history and amenities of Naples-Ft. Myers. … (0 comments)
Last month, my colleague David Greenberg offered some suggestions for where to post your videos. If you're not familiar with uploading video, however, the idea can be intimidating. Never fear – HouseLens is here!
We have created a series of videos to show you how to upload video to all the major social media sites—you can watch them on our website. For those of you who prefer to read instructions, Dave is going to … (0 comments)
marketing: Market Closeup: Washington, D.C.
- 02/05/14 04:25 AM
Early each month, I profile a HouseLens market as part of my Market Closeup series. I think of these posts as a fun chance to show you what's great about the cities where we do business. Click here for a list of the other posts in this series.
Think Washington, D.C., and you probably think politics, not real estate. But all those federal agencies have workers, and workers need a place to live. That makes the Washington, D.C./Northern Virginia area one of HouseLens' most active—markets. Here are a few reasons folks love to live there.
It's influential. If … (4 comments)
marketing: Using Video to Market Boats and Yachts
- 08/28/13 12:55 AM
One of the exciting things about our full-motion walk-through format is the fact that it translates to many different settings. Small businesses, tourism destinations, commercial real estate—they can all benefit from marketing themselves through full-motion video.
We've discovered that this method also works really well for selling luxury watercraft. In today's tight economic times, yachts can be a very hard sell. But, just as with estate homes, our videos show buyers why this kind of investment can be worth the money.
Full-motion walk-through boat tours help sell the boat as an experience, not just a product. The video … (0 comments)
marketing: Video Blogging: A Short Primer
- 08/11/13 05:08 AM
Many of you have blogs here on ActiveRain, and I'm sure some of you also have outside blogs—or at least post your ActiveRain content to your own websites. Most of those blogs are probably text blogs (like this one).
Photo and video blogs are also an option, however. Video blogs (also called vlogs), especially, are becoming increasingly popular. They're a little more difficult to put together, but they have several advantages that can make the extra effort worthwhile.
If you're interested in video blogging, here are some tips to help you get started.
Over the last couple of weeks, I've been posting about social media: what it is and how it can help you grow your business. Now that we've looked at the big three social media platforms—LinkedIn, Facebook, and Twitter—it's time to wrap up with an overview of other social media options.
The Internet is full of social media sites, and many of those sites have mobile apps as well. But, where the real estate business is concerned, not all … (3 comments)
marketing: Using Twitter to Grow Your Real Estate Business
- 07/25/13 08:01 AM
This is the fourth post in a series on using social media to grow your real estate business. Of the social media we've covered so far, Twitter is probably the least familiar to you. But don't worry—that's about to change. Twitter is what's called a “microblogging” site. Users can post short messages of 140 characters or less, or post individual photos or videos. These posts are called Tweets. Twitter has become a popular medium for organizations to make important announcements and for celebrities and other public figures to connect directly with supporters. Here's the rundown on how it works and … (4 comments)
marketing: Using Facebook to Grow Your Real Estate Business
- 07/22/13 12:27 AM
This is the third post in a series on using social media to grow your real estate business. Facebook. It's the grandaddy of social media platforms. It's not the oldest, but by this point it's certainly the best known. Which means that, if you want to use social media to market your business, it's a very good place to start. LinkedIn, as I explained on Sunday, is purely for professional networking. Facebook, on the other hand, is suitable for both personal and professional use—but the site requires you to separate them. Even if you already have a personal Facebook profile, you … (0 comments)
marketing: Social Media as a Marketing Tool
- 07/10/13 07:55 AM
You know by now that you can use HouseLens videos, posted to your branded website, to market your listings. But did you know that there are many other ways to market your listings (and your business) online?
Take social media, for example. While most people use it for personal purposes, it can also be an excellent marketing tool for real estate professionals. So I thought I'd do a series on how you can use social media to grow your real estate or related business.
We'll start today with just some basic information. Then, over the next couple of … (2 comments)
marketing: Use Video to Promote Yourself and Your Business
- 06/23/13 05:59 AM
A little over a week ago, I introduced you to HouseLens and explained why video is such a great addition to your listings. But did you know that you can also use video to promote yourself, your business, or your brokerage?
Thanks to the advent of the Internet and social-media websites like YouTube, Facebook, and Twitter, today's consumers are accustomed to accessing information quickly and easily. And they love to access that information in video form. In fact, according to eMarketer (which researches and reports on digital media, marketing, and commerce), 77% of Internet users will be watching video … (3 comments)
The new year is here, which means it's time for – you guessed it – new year's resolutions!
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