san francisco realtor: Power Of The (MLS) Friend or Foe? - 02/25/16 08:46 AM
Last July, as I was preparing a house for the market, a neighbor made an offer prior to it being listed on the MLS. The offer was for more money than the owner expected. Given the location and the white hot market I pleaded with the owner to expose her home on the MLS before agreeing to sell it to the neighbor. She finally agreed and two weeks later it sold for $1.2 million more than the early offer by her neighbor.
Unfortunately I wasn’t as successful at convincing a different home seller about the benefits of MLS, and the subsequent result … (1 comments)

san francisco realtor: Maximize your mobile marketing: 3 tools to capture, engage and inform today’s real estate consumers - 02/10/16 06:58 AM
According to the National Association of Realtors, 89 percent of home shoppers use mobile devices during their homebuying research. And the number is growing daily. The challenge for today’s real estate professional becomes how to create marketing content that can be easily consumed on a mobile device and how to capture the mobile lead.
 
I’ve already written about mobile local search, mobile website options and what features consumers want on a mobile website. Now, I’d like to share with you three marketing tools that will capture, engage and inform the mobile consumer.
 
1. A responsive property website/virtual tour:  In today’s real estate world, … (1 comments)

san francisco realtor: Is another Recession in the offering? - 02/03/16 08:36 AM
Is another Recession in the offering? Stocks have plunged, touching their lowest level since October 2014. With the glut of oil growing by the day the price for crude oil has tanked, and its about to get worse when Iran’s production hits the market. Retail sales are slumping, with the economic bellwether Wal-Mart closing 269 stores. Back in September, I wrote about China’s falling stock market posing a potential double edge sword for real estate here in the Bay Area. Since 2014, China’s market has fallen 40%. In May I suggested, “as the NASDAQ goes so go the Bay Area home … (2 comments)

san francisco realtor: San Francisco's Real Estate Market Continues to Sizzle - 01/30/13 05:16 AM
 
February 1, 2013
San Francisco Real Estate Update
by Probate and Trust Realtor:
Pat Rock
HOT BAY AREA HOUSING MARKET CONTINUES!


The local real estate market did a 180 last year.  It’s as though the recovery switch was turned on January 1st and by the time December 2012 came along values in some San Francisco districts had rebounded as high as 40%.  Recently DataQuick, A La Jolly based information company, said the median sale price in the Bay Area in December rose to $442,750, a stunning 32 percent increase from a year ago and the biggest jump in … (0 comments)

 
Pat Rock (Coldwell Banker)

Pat Rock

San Francisco, CA

More about me…

Coldwell Banker

Address: 2355 Market Street, San Francisco, CA, 94114

Office: (415) 690-6084



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