referrals: 3 Easy Opt-ins You Can Create Today - 04/07/15 03:09 AM
Getting someone to give you their email address today is hard. That's because so many people have been spammed and now, understandably, are much more wary of giving out their email.
So, in order to successfully get those email addresses today you need to do two things. The first is offer something of true value, and the second is be creative. 
With so much online marketing coming our way everyday, we're desensitized to seeing the same old offer every week "sign up and join my email newsletter." Doesn't exactly get the blood rushing, now does it?
Let's fix that, today. Here are three creative … (2 comments)

referrals: 3 Email Campaign Ideas to Help Grow Your Business - 04/07/15 02:34 AM
You probably know by now that I'm all about the email campaign. I truly think it's one of the very best ways you can grow you brand, give clients value and grow your business. 
Now, the biggest issue I hear when it comes to email campaigns is people don't know where to start.
It can feel daunting and complex, and most busy agents don't have the time to even start thinking about how to get started. 
So, why not make things easy then?
Here are 3 quick and simple ideas you can use to build an email campaign around. 
Let's get to it, shall we?
Welcome Series
This one is easy … (4 comments)

referrals: The Easiest Way to Get Client Referrals - 01/09/15 03:51 AM
In my last post on here I gave a bunch of hard data from a report released by the National Association of Realtors on buyer and seller trends. In it, one of the biggest takeaways for me was just how many buyers and sellers find their agent through referrals. 
My guess is for a lot of agents out there, this is a hugely untapped resource. In fact, could you cite just how much of your business is done via referral?
One of the biggest keys to getting more referrals is to just ask for them. It's really simple, yet somewhat of … (0 comments)

referrals: How 40% of Buyers Find an Agent (Are You Missing Out?) - 01/09/15 03:35 AM
How much homework are you really doing in your business? What, homework? We're not in junior high any more! Well, guess what, just because you are a professional in your field and know more about real estate than most people ever will, you can always learn more.
I specifically dedicate time each week to learning. Of course, I'm a big nerd, but that's beyond the point.There are always things to learn, and the simple fact of the matter is it's a really easy way to get ahead of the competition.
Where's a good place to look? Why not start with industry reports.  You can … (5 comments)

 
Liz Froment, Real Estate Content Creation (Blogs, Emails, Copy)

Liz Froment

Real Estate Content Creation (Blogs, Emails, Copy)

Boston, MA

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