selling: Front Of House & Other Really Important Information - 12/21/06 12:03 AM
As I read Rick & Ines' great post Don't Steal The Show this morning, one line from the post caught my attention. "I have never understood why some agents have a fixation with walking people around a house saying "this is the bathroom, this is the kitchen, this is the pool," isn't that obvious?"
It struck me because this is exactly the same behavior some real estate agents display in their marketing of the home.
We don't buy houses based on information. Buying a house is an emotional decision.
And yet, property descriptions are filled with an endless stream of adjectives that … (39 comments)