paid search: What is Paid Search Advertising, and Why Do Realtors® Need It?
- 10/20/17 07:58 AM
Paid search marketing - also called search engine marketing, pay-per-click, and cost-per-impression advertising - is incredibly important for real estate agents. But why, and how do you use it to make money? What is Paid Search Advertising? There are several forms of paid search advertising, including pay-per-click, cost-per-thousand-impressions, and fixed-cost. Pay-Per-Click In PPC advertising, the advertiser is charged everytime a user clicks on an ad. Cost-Per-Thousand-Impressions In CPM advertising, the advertiser is charged when people see the ad. Fixed-Cost Advertisers can pay a fixed amount of money for an ad to appear over a set period of time. How Paid Search Works An advertiser (in this case, a real estate agent) chooses … (2 comments)
Paid search marketing - also called search engine marketing, pay-per-click, and cost-per-impression advertising - is incredibly important for real estate agents.
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