lovemarks: Connecting the dots
- 11/23/10 09:50 AM
Years ago I sent an email to Kevin Roberts, CEO of Saatchi & Saatchi, and author of LoveMarks. The content was an expression of my admiration for his work. along with a request to use some of his ideas and the LoveMarks term in an article I was writing. As an editor and writer, I often sent these types of requests, as a courtesy, as well as a legal obligation. A standard reply email in affirmation or denial is often received and stored. But Kevin Roberts, of LoveMarks fame, knows the meaning of connecting. Two hours later, my Fax machine whirred to life, as my … (5 comments)
lovemarks: LoveMarks
- 11/16/10 02:27 AM
A LoveMark is a Product Service or Entity, that inspires Loyalty Beyond Reason. Written by Kevin Roberts, CEO of Saatchi & Saatchi, LoveMarks - The Future Beyond Brands- took the Branding frenzy and lit it on fire. Elevate your brand, Suddenly Branding was no longer the target (unless, of course you are Target - and they, naturally became a LoveMark!) as individuals, companies and corporations sought the LoveMark status. Companies who leapt onto this blazing comet include Papers, Volkswagon, Tide, Nescafe', Starbucks. You know them. When you see their logo a warm and fuzzy feeling spreads throughout your body. Drivers Wanted. Yeah.... … (0 comments)
Years ago I sent an email to Kevin Roberts, CEO of Saatchi & Saatchi, and author of LoveMarks. The content was an expression of my admiration for his work. along with a request to use some of his ideas and the LoveMarks term in an article I was writing.
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