motivation: How can I motivate a growing sales team?
- 03/26/21 10:29 PM
This is an enormous question - there have been entire books written on how to motivate a sales team, and for good reason: if you can setup the internal dynamics of the team correctly, you can double or triple the sales you'd see in a group of "average" performers. Here are some techniques used in company's I've worked at: Determine Achievable Goals. You probably already have a couple of sales reps, so do an average of their daily/monthly/quarterly sales to set some benchmarks for new staff. Take into consideration training & ramp-up time so that they have achievable goals. Commission + Benchmarked … (0 comments)
motivation: What Is Fear Advertising?
- 03/26/21 10:38 AM
Fear advertising is exactly what it sounds like - you’re describing a scary scenario in your advertisement that motivates your audience to purchase a product to avoid the negative outcome you describe. A great example of this are the ADT alarm system advertisements - they show the burglar entering the house, sneaking around, getting ready to do something really bad - and then the alarm goes off. Who wants a burglar in their house? Nobody! It’s a fear-based scenario to show you something that you absolutely want to avoid, and then show you a way to avoid it. Another example are the Bayer Aspirin … (0 comments)
Digital marketing executive with 25+ years of experience and a proven track record generating tens of millions in client revenue. Startup advisor & strategy consultant experienced in media & public relations. Top writer on Medium in Space, Science & Technology. Featured in Wired, Janes Defence Weekly, Discovery, Nippon TV & more.
This is an enormous question - there have been entire books written on how to motivate a sales team, and for good reason: if you can setup the internal dynamics of the team correctly, you can double or triple the sales you'd see in a group of "average" performers.
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