Why Your Realtor Should Be Using Social Media

By
Real Estate Agent with Serving Abbotsford, Chilliwack, and the Fraser Valley

I was sitting down having coffee with a friend of mine Owen Greaves who happens to be heavily involved in social media, technology and IT strategic planning for business. We got to talking about how in all reality most business over the next 3-7 years will move to online at home business, this is will exclude big box stores like wal-mart, best buy, etc. just because your overhead is lower and people just naturally go to the Internet anyway.

86% of home buyers start there search online, the stats might have even climbed since the last time I looked, and a large number of sellers look online to determine what there home might sell for. So this is where my article really begins.

If you are interviewing agents for the job of selling your home or trying to find a agent to help you find a home. You need someone who is using these tools. If you aren't familiar with them or don't use them your self, don't worry they are still extremely important to the sale of your home or helping you find a home. 

Real Estate is largely based on the size of network that a person is connected too, in Abbotsford, British Columbia (my local market) has 500 Realtors in it at this time, which is great because 92% of homes sell because of agent connections, mostly through other agents. This 92% also includes personal network, and referrals. This is why using social media to grow ones business is absolutely vital in this market place.

Ask your agent if they are activley using tools like Twitter, Facebook, Friendfeed, YouTube, Blogging, etc. because if they aren't they are already behind the 8 ball. If you want your home exposed to the mass in a hurry and bring the the ability to have your home found 24/7 this is the only way to do it. 

If you don't think internet and social media is important in the sale of your home. Guess again and ask your agent when the last time they sold a home off of a newspaper ad, why tell your Realtor to spend your hard earned dollars on print advertising, when they could be using it to get your home sold. 

I know I use these tool and if you want to see more just click on the links and see what I am doing. If you want something different that works, chose the extreme difference and call me today to see the difference this is making for my clients. 

Cheers!

For the Realtors reading this post I will do an article geared toward the Realtor community regarding similar info. 

Comments (5)

Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Chris this is exactly what I've been saying over and over to a local brokers group.....and it's like pulling teeth to get them to see the future.  I just keep moving foward.....and I love the journey.

Great post!

Jun 04, 2009 07:30 AM
Chris Penner
Serving Abbotsford, Chilliwack, and the Fraser Valley - Abbotsford, BC
Real Estate Consultant - Keller Williams Valley Realty

Thanks, I was thinking about writing something directed at Realtors too, I will get on it right away I think this is the fastest anyone has posted a comment on a post I have made.

Cheers!

Jun 04, 2009 07:34 AM
Raj Dhaliwal
Century 21 Coastal Realty Ltd. - Abbotsford, BC
Personal Real Estate Corporation

"86% of home buyers start there search online, the stats might have even climbed since the last time I looked, and 70% of sellers look for a Realtor online."

I think you are right about 86% (or more) buyers starting their home search online. I am not so sure about 70% of sellers going online to find a Realtor. At least the stats of my personal websites don't support that. If you are a seller, it would be a smart to look online, thats where most of the buyers are......

Jun 05, 2009 11:42 AM
Chris Penner
Serving Abbotsford, Chilliwack, and the Fraser Valley - Abbotsford, BC
Real Estate Consultant - Keller Williams Valley Realty

I need to adjust teh 70% stat, it is lower than that, I actually had a different thought in mind when writing that and I didn't convay it very well. It should have said that 70% of sellers look online to determine what there home value is. Or start there search to find out a rough idea of what there home is worth. Not that they specifically are there looking for a Realtor. My mistake.

 

Cheers!

Jun 06, 2009 06:36 AM
Chris Penner
Serving Abbotsford, Chilliwack, and the Fraser Valley - Abbotsford, BC
Real Estate Consultant - Keller Williams Valley Realty

I have made the correction thanks Raj.

 

Cheers!

Jun 06, 2009 06:37 AM