I have been reading about extremely slow markets in other parts of the country. I also visited a few of them during my last vacation. It has been on my mind for awhile and I have been thinking how I will adjust if and when we get in that type of market here.
I think the secret to selling homes in an extremely slow market is to be totally different in your approach. If there are 100s of homes for sale in the area, what will make yours be noticed? If you stick a sign in the yard, list it in MLS, put an ad in the newspaper and hold an open house; that may not be enough to get you noticed. After all, almost all the other agents are doing the same things.
So where is my thinking going? I am not advocating not doing the basics. You still need to do them. You need to them better than ever. Clients will be less forgiving. I am saying besides the basics it may be time to step out of the box and have a little fun.
Here are a few out of the box ideas I had:
- Park a brand new Harley Davidson on the front yard with a sale sign on it that says, "Buy the bike for $520,000 and get the house for free". I am sure people will notice this home.
- If the house is a fixer upper; call it a total piece of junk. Only call if you are looking for a project. I bet you get more than a few calls.
- Hold a garage sale and try to sell the garage. Throw in the house with it.
- Place a coupon in the local papers for the purchase of the home.
Ok my other ideas are even stranger, I mean more out of the box. I will save them for if and when our market gets to that point.
Please have a little fun with this and throw out some more fun ideas.
a yet!!!
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