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The Keller Center Research Report: What Does Your DISC Profile and Sales Confidence Have in Common?

By Aaron Kaufman

Real Estate Broker/Owner with Keller Williams Realty

July 06, 2009 06:13 AM

Keller Williams Realty Agent Career Training -The Keller Center Research Report:

What Does Your DISC Profile and Sales Confidence Have in Common?

Recent research from the Keller Center found that many top sales performers tend to be high DI’s. The DISC focuses on four behavioral dimensions. D: Dominance, I: Influence, S: Steadiness and C: Conscientiousness.

Did you know?

•65 percent of agents with High D’s are extremely successful.

•58 percent of agents with High I’s are extremely successful.

•42 percent of agents with High S’s are extremely successful.

•28 percent of agents with High C’s are extremely successful.

It is important to note that top performers can be found with all types of DISC profiles but some profiles tend to have more selling confidence which directly translates to increased performance. For more, check out DISC Behavioral Styles and Selling Confidence in the newest edition of The Keller Center Research Report.

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Brian Brumpton

Keller Williams Boise - Boise, ID

Boise Idaho Real Estate

I'm a DC so I'm conflicted from the start. But so is Gary so it can't be all bad.

Jul 06, 2009 06:41 AM

Erika Nicolasa

I was just reading so fast and I noticed that you mentioned that the top performers normally have a higher percentage on dominance and influence. I certainly agree with this. Among the DISC, D and I tend to be the two major factors a successful person has especially in the field of sales. D's are the ones having strong mind and willing to face challenges, act immediately and get instant output. I's likes to play as a team, loves group participation and enthusiastic that he or she can give others the energy and entertainment. This two play a big role to a successful individual plus with the support of Steadiness and Conscientiousness. Majority of the organizations now have followed and adapted the language of DISC to have a successful training, coaching and consulting applications. As a result, most people in the firm have developed and created a better profile. For a clearer understanding on how useful it is in helping to establish a common language and improve communications in an organization, you can see it here.

Dec 15, 2013 12:34 PM

Donna Horne

Keller Williams Realty Plano - Plano, TX

Realtor for Plano, Frisco, Allen, & McKinney

So, what I want to know is what are the 28% of the high "C" extremely successful agents doing?

Mar 12, 2016 03:53 AM

The Keller Center Research Report: What Does Your DISC Profile and Sales Confidence Have in Common?

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Aaron Kaufman

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