A Frank Discussion of Alternative Business Models

Education & Training with Sell with Soul

Um, what exactly is an "Alternative Business Model?"

Glad you asked. Depending on whom you speak with, there is or is not such thing as an "alternative business model" (or ABM for short). Because real estate commissions and policies are negotiable and not set by law, one might be of the opinion that there is no "traditional" model and therefore, there cannot be an "alternative" model.

Fair enough.

But that's not stopping us from putting on a program that we're calling "Alternative Business Models!" On Saturday morning, August 1st, Margaret Rome, Mollie Wasserman, Nishika Jones and I will be discussing four different approaches to running a real estate business; approaches that most would consider to be non-traditional, perhaps even controversial. (Cool!!!). We've all promised not to criticize each other's models, which might be harder than we think, especially if we're pretty enamored with our own. We'll also ask this of our audience - this will be an ABM-friendly zone!

Mollie Wasserman, the Founder of the Accredited Consultant in Real Estate® designation will discuss real estate consulting (it's very cool). Nishika will discuss how she runs a referral OUT-only business, I will tell you how I ran a profitable discount brokerage and Margaret will share with you how she wouldn't dream of offering a discount and yet has a waiting list of clients!

Care to join us? We'd love to have you! Again, the show is on August 1st at 8:30 am (pacific) / 11:30 am (eastern). To register, just go here.

Hope to see you on the 1st!




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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

There's some good brain power in the group. 

Good luck to all.

Alternative business models have been my practice for many years.


Jul 26, 2009 11:11 PM #1
Monica Bourgeau
New Phase Business Coaching - Portland, OR
Business Coaching

Wow - great topic for discussion, I can't wait to hear everyone's thoughts! Thanks for setting this up :)

Jul 26, 2009 11:28 PM #2
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

Jennifer - That sounds like a very informative discussion.  Will definitely try to make it !

Jul 27, 2009 12:07 AM #3
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

I think it'll be really interesting! But frustrating because I think we'll all want to know MORE about each model and we won't have enough time.

Jul 27, 2009 12:13 AM #4
Jimmie Graham
Keller Williams Realty - Ypsilanti, MI

I like to be the fly on the wall as you are discussing the topics..Seems pretty interesting. I be sure to tune in.

Jul 27, 2009 01:55 AM #5
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

I agree with Lenn...great group of experts!  Hey, I wanted to thank you for your kind and supportive words on my post about my new business.  Do remember when I started Newbies Again?  Now I have a whole different but exciting set of challlenges!

Jul 27, 2009 09:16 AM #6
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Diane - Yes, of course I remember when you started that group! That's why I'm so impressed with what you're doing! It IS fun to take on a big project.

Jimmy - You are more than welcome to come be a fly on the wall!

Jul 27, 2009 10:08 AM #7
Stacie Colclasure
Gateway Holding and Referral Company - Bethalto, IL
Realtor, Bethalto, IL

Any thoughts, Jennifer, if we aren't able to fit it all in?  Maybe a part 2 or an email with more info?  I am really looking forward to this one.

Jul 27, 2009 01:19 PM #8
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Yep, Stacie, I'm planning a part II... and I'll probably have follow-up interviews with each guest individually!

Jul 27, 2009 11:13 PM #9
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