Real Estate Mottos
Did you ever notice that Real Estate Agents always seem to have three important things?
- Nice cars we may or may not be able to afford.
- Our pictures on our business cards.
- Some kind of motto that describes our business.
Well, naturally I've noticed it, too -- hence my ability to point it out. Of course, if you saw my Honda Accord you wouldn't exactly accuse me of extravagance in the car department. But I used to have my picture on my business card. I even wore a tie. Nowadays I skip the photos.
But when it comes to marketing slogans, brother, sign me up! I love those things. "Putting service first". Wow, that one's bound to put me head and shoulders above the competition. Or how about, "It all adds up to better service"? That's actually our Real Estate PLUS Team's latest motto. (Back when I was a solo act, I used to use: "Professionalism You Can Count On.")
In fact, I'm such a motto junkie that I've considered many alternatives over the years. For some reason, a few of these mottos never made it into our marketing materials. I don't know, maybe it was fate, or maybe wisdom. Maybe that certain marketing "je ne sais quoi" just wasn't there.
Now these misfit mottos are revealed. I've kept them in my sock drawer so long, but I thought that not sharing them would be an unfathomable loss to the mythopoeic literature of Real Estate Marketing.
Top Ten Rejected Real Estate Mottos
| # 10: | No longer on probation. |
| # 9: | Mom Certified - Psychiatrist Approved. |
| # 8: | Now allowed supervised visits. |
| # 7: | Specializing in four-sided, wooden houses -- our most popular model. |
| # 5: | Accuracy you can depend on. |
| # 6: | Where the $#%&@!!! are my loan docs? |
| # 4: | Three arrests, no convictions. |
| # 3: | Oh why not -- get in the car! I still have a few bucks for gas money. |
| # 2: | I don't sweat much for a fat person. |
| # 1: | Your Realtor® for Life - No Longer Serving Ten to Twenty. |
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