In the Beaverton, Oregon, real estate market, I love it when an agent tells me signs don’t work. Yeah, you just keep saying that to yourself! I agree the internet is important, heck 90% of my business comes from it, but guess what, I still get a lot of business from my signs as well and I can prove it!
One of my clients was recently told by another agent, unsolicited I may add, that “his agent knows very well, a very large majority of buyers will see his listing online” and basically this is why my client doesn’t need a sign.
Here is the fun part. While I had the sign up for two days prior to the HOA making me take it down, I had two sign calls. Hmmm “Nope, signs don’t work! You just keep saying that!” It's interesting how I had two sign calls for something that no longer works in this market. (HOW MANY LISTINGS DO YOU HAVE AGAIN?)
My question for this agent that was kind enough to tell my client that signs don’t work is how many listings do you have? Do you not put signs on them? If you think signs are so ineffective, if you have listings and I go to them, how come I bet I will see a sign right in front of the house and directional signs at the end of the street?
I love agents that live in the neighborhood and are “experts” on that neighborhood, yet don’t have a single listing in the neighborhood, telling me how to do my business. So, please, my fellow agent, you might want to keep your mouth shut as your e-mails have been forwarded to the MLS and the real estate agency and I’m not the one who did it. (My client is the one that thinks you are unethical and slimy for acting this way.)
As long as you think signs don’t work I’m going to tell you, “Nope, signs don’t work, you just keep saying that!” Because if someone wants to live in a certain neighborhood, I promise they drive it everyday!
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