I've had a busy week here in Raleigh NC setting up new listings and prepping seller on the how to and what to do to sell.
This is the first night I've had to sit down and enjoy the peace and quiet. I'm catching up on my Google Reader Alerts and Subscriptions and I came to this conclusion. I need to be heard in the noise and chatter that is the Internet.
How does a buyer or seller feel when they start to search for homes? There's a ton of crap out there!
Real estate is a "Pick me, Pick me!!" kind of business to the core. It's taught at every new agent training with most companies. When a real estate agent hits the streets your told to "PUT IT OUT THERE...YOU SELL HOMES!" There isn't a push to build a following of people who see you as the expert. (This is my manly, loud, deep Broker voice speaking...) "YOUR JOB IS TO TELL EVERYONE YOU'RE A REALTOR."
What's the value in that? Who care if you don't know what you're talking about or you haven't sold a single home! Even better, what if you've never bought a home and don't even know the process yet?!
To the consumer...that's chatter, noise, irritation and ultimately SPAM!
So I'm pushing myself out of the SPAM CAN and headed back to basics.
EDUCATION IS VALUE!!
Starting tomorrow Saturday, November 14, 2009 I'm going to type a series of "How to Maximize your Home" for home sellers in the Raleigh area. I'm aiming for a 5 part series.
I will follow that with a 5 part series for "Steps to take for a Smooth Purchase" for home buyers.
Value added proposition is headed your way...