Just wanted to share with my realtor friends a post that caused me to think and plan!
NOTE: This is the first in a series of over 40 real estate marketing podcasts available at MarketingMonday.com,
and on iTunes.com .
You can get your free 92-page ebook at MarketingMonday.com
10 Killer Real Estate Marketing Ideas
This week, I'm going to share 10 Killer Real Estate Marketing Ideas with you, to lay the foundation for MarketingMonday.com
I just recorded these 10 ideas as a brand new PodCast available on iTunes.
If you're aware of what PodCasting is...you can subscribe to this newsletter as a podcast now by going to iTunes and searching "real estate marketing" under PodCasts.
Then each new episode will be automatically delivered to your iTunes library.
It's amazing technology, and I'm sure I'm going to be talking about this as a marketing tool for YOU at some point in the near future.
So let's get started!
1. Pick one day each week to work ON your business and your marketing
If you're going to grow your business, and apply some new marketing strategies, you're going to need Time to do it.
Dedicated time, where you're doing nothing but working ON your business.
My recomendation is to set aside one day a week where you block off at least a few hours to work on improving, systemizing and implementing new strategies that can work without you.
Marketing Mondays are a great idea...and this may seem like a simple idea, but if you set aside this time, you'll be amazed at how much you'll be able to accomplish...and the improvements you'll be able to make.
2. Focus on one target market at a time
This is a big one. Most people who start thinking about expanding their business start by expanding their territory. Moving out to include the NEXT town over...thinking the grass is always greener ...and that if they have a bigger territory, they just need to get a small piece of a bigger pie.
It never works out that way...and it's a limiting mindset.
This is an almost counter intuitive idea, but if you can focus your attention on a Single target market, a couple of great things start to happen.
first of all, it's like you've got a pause button for your life suddenly.
Things become simpler...slower...crystal clear.
second, it focuses your thinking, and allows you to concentrate on developing marketing systems that will attract a very specific segment of the market.
If you focus on say Nashville Condos...and focus all your attention on developing and implementing marketing systems to find buyers and sellers of Nashville condos, you'll be amazed at how simple your business becomes.
Now I'm not saying you've got to limit yourself to a single target market forever. I'm all for world domination and taking it as big as you want to go...but what I'm suggesting is that you
choose a single target market at a time and then move on to Idea #3...which is.
3. Plan to dominate
Planning to DOMINATE is not the same as trying to just get a small piece of a lot of markets.
I want you to start thinking like Proctor and Gamble. You've heard of them...they're that little packaged goods company that makes probably half the products in your kitchen and bathroom.
In your free ebook at NewInformationLetter.com I write a lot more about this concept of dominating a market...but in a nutshell, what you're looking to do is build such a powerful marketing system for a target market that you DOMINATE the market... getting MOST of the business in that market.
Never go into a market just to get a small piece of it...go into that market with the intention of getting ALL of it.
It's a powerful intention. you can't even say the words or think the thought of DOMINATING a market without changing your phisiology.
It's that focus and attention that's going to allow you to accomplish big things.
4. Quit cold prospecting and focus on getting prospects to call you.
If you're going to really grow your business and reach your true potential, you've got to stop cold prospecting. I mean it... You've got to stop.
I'll show you exactly how to do this. It's important you start thinking in a more leveraged way.
Cold prospecting is an inneficient and limiting way to get business.
It's like being on a hamster wheel that only spins when you're on the wheel running. As soon as you step off the wheel...it stops spinning, and that's what leads to all the cycles in your income.
When you're not busy working with clients...you've got time to prospect, and when it works...you're busy working with clients and don't have time to prospect, so you end up living in those cycles, and it's frustrating.
I want you to start thinking about building FLYWHEELS that take just a little bit of effort to get started...but you can step away from them and they keep on spinning even when you're not there.
I'll show you lots of strategies to do this...including using Free Recorded Messages to get prospects calling YOU instead of you calling them.
Once you set up your FIRST system that works without you...you'll be amazed at the sense of freedom it gives you.
I used to make 100 cold calls a day...and it worked...but it was mind numbing, and I had to play all these mind games to get myself to do it consistently.
When I set up my first system that would work without me...it was a truly freeing experience.
You'll see. I'll walk you through it step by step in your ebook
5. Stop settling for advertising that "pays for itself" and only do advertising that MULTIPLIES itself.
Have you ever heard someone say that if I just do one transaction it will more than pay for itself when they're talking about some fancy marketing scheme they're going to try?
Maybe you've said it yourself.
Stop thinking like that...and start focusing on learning how to create advertising that multiplies itself instead of paying for itself.
I'll show you how to get multiples of a minimum of 5x what you spend on advertising.
How much more money would you be willing to spend on advertising if you KNEW that you would get $5 back for every $1 you spend.
Not hope but confidence.
When you focus on implementing low cost lead generation strategies focused on a single target market, it's not uncommon to get returns of 30 or 50 to 1 on every dollar you spend on them.
I want you to take the mindset that you're in the Money Multiplication business, and it just so happens that the vehicle you've chosen to multiply money is your real estate business.
and that's a completely different mindset for a lot of people.
I'm hoping that you're interested in approaching your real estate business as a business and not just a job.
It's this Business-like mindset that will free you up to make real money.
When you commit to treating real estate as a BUSINESS...you can get your ego out of the way and concentrate on...
6. Decide to focus on getting RICH not famous.
I don't want you to get trapped in this mindset that prevails in real estate where you've got to get your name out there...and essentially get famous.
Getting rich isn't about getting YOUR name out there...it's about getting your prospects name in here.
it's a lot less expensive to get RICH than it is to get famous...so I'm here to help you focus on getting rich...and then if you still want to ...you can spend your money on getting famous.
One of the best long-term decisions you can make is to concentrate on building a business that can some day work without you.
In your ebook, you're going to read a comparison of two big Las Vegas businesses.
One is siegfried and Roy and the other is the Blue Man Group.
I wrote this comparison just a couple of months before Roy got mauled by a tiger, and we all know what happened next. One of the longest running, most successful shows in Vegas was forced to shut down...over a hundred people lost their jobs because the entire show was built around Siegfried and Roy...and without them, the show could not go on.
Meanwhile, the guys who invented the Blue Man Group have concentrated on building a business staffed with over 30 Blue Men who work in concurrent shows all over the country.
If You build your business around YOU...your Image...your personality...it's ultimately going to become a trap that you'll have a hard time stepping away from or expanding...because people will come to expect to work with YOU.
When you build your business around SYSTEMS that find buyers and sellers in one niche market at a time...you can easily slot other people...buyers agents, listing agents into that system while you're simply orchestrating the business behind the scenes.
I'll show you exactly how to design a business so it doesn't depend on you.
Ok Idea #7
7. Get on the Web with a Money Making Website
The internet is a marketing gold mine.
One of the things I can do to help you grow a business that doesn't depend on you is help you create a Money Making Website.
In fact that's the name of one of my companies
We have created a lead generating Money machine that you can plug in to YOUR market.
We have hundreds of people across the US and Canada that are using money making websites to generate hundreds of thousands of dollars a year getting multiples of 10x their investment on advertising.
The record is 11 days between getting a money making website, and doing a transaction...but our goal is to get you making money in your first 60 days, and we're totally committed to that.
8. Automate. Outsource. Delegate.
If you're going to grow a business, you've got to start letting go of the things that could be done by someone else.
Your role in this growing business is to set up systems that can be run by other people.
Start by automating all the things you can by skillfully using tools like Free recorded messages, websites and autoresponders to do most of the heavy lifting in your lead generation.
Once you free yourself from generating leads...you have complete control over the amount of business you can generate, and the one thing that can hold you back is not having the capacity to handle all the business you're generating.
a constant focus on creating a systematic way of handling your business and filling those roles with other people will literally give you unlimited potential in your business.
9. Get Your current Clients to lead you to your NEXT clients
Once you've figured out how to get as many clients as you want...the very best leverage opportunity you have in your business is the clients you're working with.
Your goal should be to get half the people you do business with to refer someone to you before the end of their transaction.
Most of the time, people wait until the transaction is over to ask for referrals, and by that time it's too late. They're not in the same mind space they were in while they were going
through the transaction.
While they're looking for a home, or selling their home... they're hyper aware of all the people around them who are going through, or considering the same thing, and if you Know how to
skillfully orchestrate ways for your clients to recognize this and you have the language skills to capitalize on it, they'll refer other people to you.
The very best person in the country at training real estate agents to build referral based businesses is Joe Stumpf and http://www.byreferralonly.com
Each month somewhere in the country, we conduct a 3 Day Training called The Main Event. I've spoken at every main event for more than 10 years now, and I highly recomend working your schedule out to attend a Main Event some time in the next year.
When you download your free ebook...I'll keep you posted on the schedule and I look forward to meeting you someday.
10. Focus on the lifetime value of your clients
One of the big mistakes most people make is to focus on building a transactional business where they focus on doing the NOW transactions, and don't pay any attention to the EQUITY they have an opportunity to build...which is repeat and referral business.
Your relationship portfolio is your most valuable, virtually competition proof asset that you can nurture for a never ending return.
Don't just focus on building a transactional business...focus on building a long term sustainable business built on loyal relationships.
I'll show you lots of ways to do this.
Ok...that's 10 ideas in 10 minutes, and those 10 ideas have the potential to make every dream, hope, desire and goal you have for your business come true.