ActiveRain is like a toaster...

Real Estate Agent with HER Realtors

Baby Boomers blogging? 

In Inman News Bernice Ross wrote of blog resistance:

toaster"The challenge may be insurmountable for many agents. According to Ann Randolph of Lore Magazine, when baby boomers purchase technology they have an expectation that you plug it in and it's supposed to work. Until the advent of computers, every electronic gadget we owned worked simply by plugging it in and turning it on. No manual required. This expectation is part of boomer DNA just as much as computers and social networks are part of the Gen X and Gen Y culture. User manuals are typically incomprehensible and offshore customer support is usually abysmal. It comes as no surprise that so many older agents are completely overwhelmed. The process is so frustrating that it's easier to give up and say, "I'm sticking with what has worked for me in the past."

Plugged in and turned on... Baby Boomers blogging?

...maybe I thought about this before when I wondered about why so many real estate agents are blog resistant, website resistant, technology resistant... but not in that detail. Not that we baby boomers are used to being able to just put the plug into the wall and it works.

radio You put the LP on the turntable and turned it on and there was music. 

Plug the radio in the wall and it works.  

9 Volt Battery Put a 9 volt battery in the transistor radio and it works.  Listen to tunes or the ballgame, that's all there was to it!

Plug the TV in... adjust those rabbit ears... voila sound and picture....

1960s? You got the latest and greatest way to listen to music.... an 8 Track player you shoved that big ole' thing in  "poooshed the button" and it worked.

VCRs got a bit complex for some of us.... I admit I can find my way around a computer easier than I ever could tape a TV show.  

Hmmmmm... The challenge of blogging and why some baby boomers (and older) are so..... flummoxed by computers, websites, blogging and more....

We did a website contest in our office last year to update and get some personalization on the websites (webpages) that Real Living HER provides each and every agent in the company.  In the contest we had 4 teams made up of office members.  I was a team co-captain with Patty Abass.  It was like pulling teeth to get some of our  team members to open up their website and make any changes, add any content, personalize it. It is really a very easy website to work on.  Plug it in and it works.  

I've invited a lot of people from the office and from the Columbus Board of REALTORS®  to ActiveRain.  Some have joined and not done much in the way of a profile.  Others did a profile and nothing more... and ActiveRain is so easy compared to other blogs.   

From now on I am just going to wrap ActiveRain up like a toaster and tell them to plug it in.   

Pictures: Transistor Radio is from Wikipedia the page says: Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 only as published by the Free Software Foundation; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts. A copy of the license is included in the section entitled "Text of the GNU Free Documentation License."

9 Volt Battery is from Wikipedia the page says:  This file is licensed under the Creative Commons Attribution ShareAlike 2.5 License. In short: you are free to share and make derivative works of the file under the conditions that you appropriately attribute it, and that you distribute it only under a license identical to this one. Official license.

Toaster compliments of the kitchen counter. It's just there.


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This post provided by Maureen McCabe HER Realtors*

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Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.




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Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Maureen... for the most part, my opinion is that many people are just lazy. Sure, we can blame it on lack of time. But you can make time for most things, if you put your mind to it. Just setting some time aside per week is all it takes. You don't have to be addicted like some of us.  Good post.

                                                                                                          jeff belonger

Jul 07, 2007 12:05 PM #29
Val Allocco
Staged 2 Sell New York & Long Island - Northport, NY
HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island

Hi Maureen,

Great Post!  And, like yourself, I AM a 'boomer'....BUT at least I BLOG!!

The analogy of us 'boomers' just wanting to 'plug it in and it works' is, unfortunately SO TRUE!  Gosh, I find myself doing that quite often - maybe a little TOO OFTEN!  I have no patience for the 'hourglass' on the computer and start pushing all kinds of buttons just to rid my screen of it and 'move on'!  What usually happens, as a result of my impatience, is that I have to shut down the program because I've 'jammed it' up.

We "Baby Boomers" are a demanding bunch...always have been!  Remember 'burning bras' and 'flags' to protest????


I wonder what an 'ilama' is...that's my 'graphic' you think it's an 'illegal alien' llama?  I JUST WANT TO MAKE THESE GRAPHICS GO AWAY!  Where's the "fruit"???  (and there you have another inappropriate and demanding Boomer 'Outburst'!)

Jul 07, 2007 01:01 PM #30
Elaine Reese, REALTOR® in central Ohio
Real Living HER, Powell Ohio - Powell, OH

Lots of great comments. I liked Virginia's comment that it's an attitude not an age thing. My philosophy most of my life has been that when I'm 80, I don't want to be in a rocking chair saying, "Gee, I wish I'd done such & such." I hope I never get too old to learn something new.

Jul 07, 2007 02:01 PM #31
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

The only internet resistant agents are near well they should be.

Jul 07, 2007 02:06 PM #32
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
Maureen, what a great perspective and now it makes sooooo much sense!  : )
Jul 07, 2007 02:14 PM #33
Jacqulyn Richey
Prominent Realty Group - Las Vegas, NV
Las Vegas Real Estate
The only constant from generation to generation is the resistance to change.  A brief look at history will confirm it. -Charles
Jul 07, 2007 02:53 PM #34
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services
I a boomer, but I am taking a plung and have done some blogging her on AR.  I am not one of the frequent featured posts members -- but I am happy with 2 featured "on the big board".  Honorable mention on the Eco all stars and 3 localism featured posts!  So, I have a long way to go, but I am enjoying be an AR Boomer.
Jul 07, 2007 03:35 PM #35
Tony Gallegos
Cognicorp Mortgage Banking Advisory - Marietta, GA wife and I are both baby boomer's and we love technology. Generally speaking, I do agree a majority of baby boomer in our industry are resistant to change.
Jul 07, 2007 03:47 PM #36
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
Cute post. Creative and fun.
Jul 07, 2007 05:18 PM #37
Julianna Hind
eXp Realty - Tacoma, WA
REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA

I have an ugly, ancient, but magical toaster someone left behind at my dorm in the 80's . When you put a slice of bread in, it lowers automatically without anyone pressing the lever. I refuse to get rid of it. It still is ahead of it's time. What does that have to do with baby boomers and instant gratification you ask? Well, I think AR is the magic toaster. There is MUCH more to it than what meets the eye. Make it yours and give us a slice of what's on your mind! Active Rainers are cutting edge!

Jul 07, 2007 06:23 PM #38
That is a funny way to look at it but I like it...
Jul 07, 2007 07:08 PM #39
Chris Fischer
Protek Computer Solutions - Bothell, WA

First post on AR! Woo hoo! 

 Age doesn't have much to do with it. I have a client in her early 80's.She's has several computers in her house, WiFi, multifunction printers and loves doing photo slide shows and is proficient at Word Perfect. On the other hand I know a lot of 20 somethings and 30 somethings that can't make heads or tails of anything tech related. I think it boils down to desire and need.

The tendency though for older people to be less technically inclined is they weren't expose to computers and high tech until a much older age than younger people. Consider that the first time I was exposed to computers was I was a Junior in high school. Computers didn't have hard drives or mice and came with a monochromatic monitor. Compare that to somebody born a mere 11 years later like my daughter who is now 12. She started using computers at 18 months old (and had them at school from kindergarten on up)...simply a game that introduced toddlers to using a mouse. Now she runs circles around most adults like many kids her age.  (Just don't ask her what a "45" or an "LP" is! LOL!).

My point is that if you grow up using certain technologies like radio and toasters, not only do they just plug in and work for the most part, but  they are also familiar, usual, and easy to master. Most people grew up with these technologies already commonplace and using them is practically second nature much like riding a bike...not so much with computers unless you're gen Y or younger. Not only are they (computers & high tech toys) unfamiliar, but they're a great deal more complex and user unfriendly than older technologies, which leads to a higher learning curve and a big heaping pile of frustration. Nobody wants that. People like simplicity, not complexity and will naturally gravitate towards the path of least resistance.

 Having said that, I also think there's a tendency for people to convince themselves that technology/computers are too difficult and thus don't put in much effort on moving up the technology learning curve. Rome wasn't built in a day. Take baby steps, build on that, and you'll be well on your way.

Jul 07, 2007 07:16 PM #40
Bobby Carroll
Dakno Marketing - Clayton, NC
Real Estate Marketing

Do you remember the smell of the transistor radio? had a distinct smell! So you know I'm a "bummer" as Missy called us in her comment above. Wonder if that was a "slip" or a proper reference from her perspective.

98% of our clients never blog. Because they are in the "Top 10% in production", they use excuses like "I'm to busy" among others. I agree with the other comments. It's not an age "thing", it's a "want to thing". As Jeff stated, we do what we want to do.

Jul 08, 2007 12:59 AM #41
Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC


I enjoyed your post!  As for the boomers, some will flourish with technology and others will not inquire and learn the new ways.  For myself, I consider myself technologically proficient but still struggle to keep up with everything new.

Jul 08, 2007 02:29 AM #42
Jeff Fulgham
T.U.P. Realty - Tupelo, MS
Broker E-Pro ABR
I am about to be in the State Realtor Magazine here talking about blogs and SEO and I can't wait to hear the talk from the older folks here.
Jul 08, 2007 04:26 AM #43
Carmen Offutt
La Rosa Realty - Altamonte Springs, FL


It seems that it takes convincing for people to take on "new" things.  Most people do not like change and technology is always changing.  I agre that it might not be related to what age you are but how open you are to try new things.  I liked the way you compare AR to a toaster.

Jul 08, 2007 05:00 AM #44
Christy Powers
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent
I wish computers were so simple. just plug it in and everything works perfectly!
Jul 08, 2007 06:24 AM #45
Ron Hackett
Coldwell Banker Heart of the Hills - Kerrville, TX
Isn't that what the marketing tells us Plug n Play
Jul 08, 2007 10:20 AM #46
Linda Bourgault
lulugraphix-creative photography & fine art - Flower Mound, TX
Ala Dustry Springfield's song..."Wishin' and hopin', lovin' and prayin'..." won't get you up to speed with technology. It all depends on your attitude, desire and necessity to become one with the techno world. As a boomer I can say I am very happy that I embraced early! My first computer was a Commodore 64 with QuickBrownFox as the word processing program. I was "thrilled" being able to transcribe my college course notes, key-in my papers and have my dot matrix printer spit them out while I slept!!! Now, I become verrrrrrrrrrry irritated when I have to wait more than a few seconds for something to load. We are spoiled these days. it's a wonderful world and can't wait to see what's next. Please pass the honey and butter.
Jul 08, 2007 05:59 PM #47
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Thanks for all the comments.  I think I do remember the smelll of a transistor radio Bobby. I 'd never thought of that.  Linda I was going to use a photo of an old Commodore computer... there were so many fun photos to choose from. Julianna your analogy of the magical toaster is good.

Of course the baby boomers thing is a genaralization.  There are lots of Gen X and Gen Y people in our industry who do not embrace technology either. 

I started out on an RealTown blog.  IMHO there are too many choices to make there so many have decided blogging is too much work, AR came along aout a year to 18 months later and was just "plug and play.'  The new blogs or Move introduced may be plug and play without the social network, that may work for some.

Ross's article did have a lot more... like many picked up on, you do have to be able to write to blog. I have invited a lot of members who have blogged a lot here, many baby boomers, a few younger, maybe some older.  I did invite some who were blogging, Maureen Francis and some of my RT Blogs buddies but I have also invited a bunch who have started blogging because AR is like a toaster, Elaine Reese, Don Fabrizio-Garcia are examples of that.  I have more points from inviting than I do from blogging and I appreciate all those who just did it.  I can understand why some are scared of blogging too and I appreciate the people who have filled out a profile and could start blogging at any minute or those who have only done a few entries.

Agan thanks for the comments to everyone.  I wrote it and then ran off for some fun.  

Jul 08, 2007 11:37 PM #48
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Columbus Ohio Real Estate
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