Be SMART With Your Goals

Education & Training with Corcoran Consulting & Coaching

targetA couple weeks into the year, you may not have even implemented the New Year's Resolutions you made.  Or you may have already given up on a couple of them.   Why?  Maybe the goals weren't realistic, or maybe you just weren't ready to put them into practice yet.  If you know you need to lose 50 pounds, there may be compelling health reasons, but if you're not prepared to do or you don't have a plan for how to do it, you are more likely to put the diet off or go on and off it quickly.

This is the perfect example of why your goals need to be SMART, which in this case are an acronym for Specific, Measurable, Attainable, Realistic and Timely.

This principle applies to your personal and professional life. To set realistic goals, use historical data in your area, and avoid comparing your goals to what other agents are doing elsewhere. The important  questions are "where are you" and "where do you want to go?" Reevaluate your goals every week.  Hang them up in your office so you can see them every day. Go over them with a third party - friend, co-worker or coach - to keep yourself accountable.

If you fall short along the way in meeting your goals, stay encouraged!  It's never too late to get back on the plan so long as you have one.

 For additional information and guidance on this topic we have posted an article on our website entitled 5 Ways to Jump Start Your Year for you to review.

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Comments (9)

Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Great advice, Bob!  I love the S.M.A.R.T. Goals!

Jan 12, 2010 03:24 PM
Bob Corcoran
Corcoran Consulting & Coaching - Swansea, IL

Thanks, Don. SMART is the only way to go!

Jan 12, 2010 03:32 PM
Richard Dolbeare, R(B)
eXp Realty - Wailuku, HI
R(B), ABR, CRS...Hawaii Multi-Island Specialist

Hi Bob.  Ah, you remind me of those confounded "SMART" goals from my years in the corporate management ranks.  Each letter stood for something and our HR folks thought it was really clever that they spelled SMART.

Jan 12, 2010 03:39 PM
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Bob..Good Post and timely :O))

Jan 12, 2010 03:40 PM
Dianne Bartlett
Brightside Realty, LLC - Austin, TX

Thank you Bob.  Reminds me to look at my goals every day, too!

Jan 12, 2010 07:36 PM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Very good ---- Smart goals are the only way to go --- I do have to keep them in front of me!

Jan 12, 2010 09:44 PM
Bob Corcoran
Corcoran Consulting & Coaching - Swansea, IL

Thanks for all your comments.

Acronyms can be overdone but sometimes they are a useful way to remember the basics.  With goals, if they aren't SMART- Specific, Measurable, Attainable, Realistic and Timely - they won't work effectively.  We don't want to be like hamsters on a wheels, working hard but going no where. 


Jan 13, 2010 12:00 AM
Lynn Johnson
Coldwell Banker Home Connection - Owatonna, MN
Owatonna, MN Real Estate

Bob - thanks for sharing.  I teach a course at a community college and this is one of the topics we cover.  I've always believed that to keep moving forward you need to know HOW you'll get to WHERE you're going.  I, too, like to review my goals frequently.  Nothing like a visual reminder.

Jan 16, 2010 06:35 AM
Bob Corcoran
Corcoran Consulting & Coaching - Swansea, IL

Right, Lynn, Matching performance vs. goals is the only way to see if you have made progress!

Jan 16, 2010 02:21 PM