Google Tackles Mortgages

Real Estate Agent with Virtual Properties - Atlanta Real Estate 255736

I woke up this morning and someone sent me an email about this, Google is taking on Mortgages.  It's limited to a few states and it's not as interactive as other sites so time will tell if buyers will flock to it. It's not currently offerrred in Georgia.

Here's my thoughts on it, if you care. I don't want to go to far out here and say that LendingTree buyers are less sophiticated than folks who get referrals, but it would seem so.  Instead, this Google offerring seems to target the bankrate types of people.  I think it will ultimately fail in generating the leads to it's sponsors at the INITIAL offerring but watch for it in the coming months and years.

With all the Google talk, don't think real estate domination isn't behind, with Google in talks with Trulia and others.

Comments (3)

James Bath
Gulf Shores Realty - Venice, FL

Their apps seem to almost always be first class and innovative. They are also very productive in bringing stuff to the market.  If they say "Real Estate" it will be good!!! And, theye have so many apps with which to couple up in short order.  Are they not the BIG Gorilla and they have earned that reputation through the quality of their products and visionary thinking.

This Mortgage venture, as you describe it, doesn't seem like the Google with which I am familiar.  You may be very right, however!  Cheers! JIM

Jan 20, 2010 09:53 AM
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

Whatever they do, they do it right.  It will likely be better than what Lending Tree does.  Time will tell. 

Feb 02, 2010 11:54 PM
David Krushinsky
Dk Home Loans, LLC - Peoria, AZ
AZ MB-0949619 MLO NMLS #202115

Google make complex things simple.  They will get mortgages right, it's a matter of time.  Now is a good time to be prepared, make strong relationships and find out how to present your value at point-of-sale.   

Feb 13, 2010 12:25 PM