The concept of getting your website to the first page of Google seems like an almost impossible task to many. People spend months writing more and more content for their site, getting backlinks, and editing things without ever getting your website to the first page of Google. You feel defeated when your site stays on page 17 and just won't budge. Then one day you get a call from a company who promises “if you give us $395.00 per month, we will put your site on the first page of Google.” The part that these telemarketers neglect to mention is that the moment you stop paying them, your website will drop faster than lead balloon. As a former real estate agent, I used to get these calls regularly.
So, how can you actually get your website to the first page of Google? Well, there are a couple of really basic principles that you’ll need to implement. The “basics” are just that – basic. Before I share these, first you need to learn to not over-complicate things. Here are 3 easy steps to getting your website to the first page of Google:
1. Good, solid, keyword-rich content. So what is quality keyword-rich content? Basically, it’s content that gives something of value to consumers and search engines. You need to have keyword-rich posts that answer the questions your consumers have. Do not just spit out some random words and call it a post. If you write just to write and do not really have purpose, you are basically wasting your time if you are trying to get business. Develop a gameplan for your content and stick to it.
Ten well-written, targeted, keyword dense posts will bring a greater result than 100 posts that are thrown together quickly, with topics all over the place, and which contain piles of typos, grammatical errors, and more. This is a prime example of the principle of quality over quantity for the greatest result possible.
2. Writing Consistently on Your Blog. Many times people start working on getting their website to the first page of Google and after the first month or so they simply give up. One of the key factors to getting your website on the first page of Google is to consistently offer fresh content on your site. The easiest way to do this, of course, is to integrate a blog into your page.
You don’t need to have a Masters degree in English to have an effective blog. You just need to publish 2-3 good, quality posts each week that offer valuable content to your readers that are also written with your primary keywords in mind. One of the biggest excuses that I hear is that a business does not have time to write. According to HubSpot, businesses who blog receive 55% more visitors than companies who do not.
Here’s a simple time management strategy: On the weekend or whenever you have a few spare hours, (watching a football game, relaxing by the fire, etc.), sit down and write 2 or 3 really good quality posts. Then, on Monday, Wednesday, and Friday you can launch these pre-written posts. You can then take the rest of the week to respond to comments, etc. To the consumers and search engines, it appears as though you have written new content on three different days.
This practice is far healthier for your rankings than writing a bunch of content one day, then waiting 7-10 days to write more. Why? The search engines are constantly visiting your page to index more content. The freshness is important when it comes to Google’s indexing algorithm. Also, they see a constant stream of new stuff instead of a bunch on one day, then a week of dormancy until you get around to posting again. This is also helpful for your consumer audience of readers. If you publish 3-4 posts all at once, the likelihood of those posts bringing you good consumer traffic from those subscribed to your blog is minimal. Most consumers will read maybe one post, but will not have the time, attention span, or energy to read multiple posts.
3. Link, Link, Link! The more sites that are pointing links at your page (especially when titled with the keywords you are trying to achieve) will produce a great return. One easy way to get some great links pointing to your site is to make sure you have added your business site to your profiles on any and all networks you participate in. Links from higher ranking sites help the search engines realize that these sites recognize your website.
It is kind of like when Oprah endorsed KFC’s new grilled chicken promo. In no time, there were over 2 million coupons printed and many were left missing out on the promotion because of lack of supply. Links from reputable sites make your own site seem more reputable.
One thing for sure, you need to make positive that the links you insert places are actually working for you. Many networks block the search engines from following the links to prevent spam. (I will be writing more about this in the future.)
Another great way to get links, is to ask your friends and family members to place a link on their blogs, websites, etc. Two things with regards to linking: do not pay a link farm service. Search engines don’t value these links – I could go into great detail about why, but just rest assured that it’s a waste of time and money. The other tip is to not do a reciprocal link when possible. This means, if your brother links to your site, do not put a link back to his.
A detour. An easy alternative to reciprocal links is to have a link triangle. In this case, your brother links to your site, you link to your parents, and your parents link to your brother’s page. All links are one-way and none are going back and forth. The more links you can have pointed at your site, the better it will help in getting your website to the first page of Google. You can think of each link as a “vote” for your site.
If you implement just these three tips, it will help get your website onto the first page of Google. Obviously, there are plenty of other factors that contribute to this phenomenon. If you take these and not only integrate into your website, but also into your blog, the most vital part to your website, you will start seeing results in a rather quick fashion. These three items I discussed alone can make or break the effectiveness of a website.
If you have any questions, let me know. And by the way, 210 Consulting- Social Media Advisors offers some really great personal coaching taught by myself and Jason Crouch on this subject.