I have often times looked at presentations here on Active Rain and on other sites where people use statistics to convey their thoughts, and I've got to say, it's becoming a bit over-used. I do understand that this is a statistics driven business, but give me a break! I read through a post today, and the individual had at least 50 entries, all in the same format, just line after line, the same thing. Am I the only one who sees this?
When using statistics, use sparingly; and define the key terms, and explain the applicability. For example, using the Days on the market (DOM) and Cumulative Days on the Market (CDOM); Are there significant difference between these two? Aren't both aggregate terms anyway? This brings up the question, who is the intended audience? As a Realtor, I do have access to the MLS, I am also a member of the Board of Realtors, so I do have access to all the statistical data that other Realtors use. Who then would be reading this information? Consumers, maybe. How would consumers interpret DOM and CDOM? Was CDOM intended for consumers?
To be fair though, I have seen the masterful use of statistics here on Active Rain also. My intent here is to help. I have provided some tips below.
Here are a five tips to remember when using statistics in your presentation:
1. Less is More
2. Keep it simple
3. Define key terms
4. Give a brief analysis of what the statistics means.
5. Consider your audience
I provide comprehensive Real Estate Services to buyers, Sellers, and Investors in the Albuquerque and Rio Rancho market areas
This information is provided by Lloyd & Associates of Allstar Realty serving the Albuquerque & Rio Rancho Communities
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