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Is Realtor.com an effective advertising tool?

By Jose Klahr

Real Estate Agent with EWM JKlahr Team

July 25, 2007 04:56 AM

I have been using Realtor.com for over two years. First I just enhanced the listings and quite honestly I did not get good results, meaning no calls.

At renewal I decided to go with the Feature program which cost $260+ per month, expecting a lot of calls from the Feature Listing. Unfortunatelly I have been trowing away over $260 per month per area and gotten no results. I have been trying to get out f the contract but they are not flexible.

Please share your experiences that you have had with Realtor.com, I like to hear your good and bad experiences.

Thanks for sharing,

Jose

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Missy Caulk

Missy Caulk TEAM - Ann Arbor, MI

Savvy Realtor - Ann Arbor Real Estate

NO, no a thousand times NO ! I do pay for the enhanced listings as my sellers want them. If I divide it out by the typical number of listings I carry it figures about 52.00 a listing and I pay 1800.00 per year. As I said I only do it for my sellers not because I get leads !!!!!!!

Jul 25, 2007 05:04 AM

Bob Carney

Taylor-Made Deep Creek Vacations & Sales - Mc Henry, MD

Licensed MD/PA Real Estate Agent

I dont' use the Feature Listing, but I do get calls and emails from r.com. A secret that was told to me; try to find a cheaper zip code next to the one you want your listing to appear in and use that one. Since the one your in now most likely won't be full, they will pull listings from adjoining zips. So you can pay $460 for the year and get pretty much the same exposure.

Jul 25, 2007 05:04 AM

Marcus Valdez

Berkshire Hathaway Rocky Mountain Realtors - Fort Collins, CO

i think you need it to show your sellers that your marketing the property correctly. And that brings buyers.

Jul 25, 2007 05:21 AM

Mark Weithorn

DPI, Digital Printers International - Miami, FL

According to the California Association of Realtors, the #1 site buyers visit is a Realtor's personal web site. Realtor.com comes in #2. A personal site enables the Realtor to customize a search on a specific area, post community information, and have local links. Realtor.com has too much disorganized information.

We create web sites for Realtors that have great success. For example: www.RiverViewSells.com www.MiamiRentSeekers.com Full IDX integration and Search Engine friendly. Call us, 305-948-2311 or go to www.dpiShowcase.com for more information.

Jul 02, 2008 01:17 AM