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Tipping Point: My Leads Have Lost Their Balance

By
Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470

My most recent lead came from a guest at Terranea, the fabulous resort located in Rancho Palos Verdes, after she Googled the area and found a video Norma Toering & Team posted several months ago.  The lead before her came from a direct mailer to past clients and the one before that came from a sign call.  My leads come from a variety of sources, and it has been that way since my start in real estate in 1992.  However, the leads from blogging and my website are beginning to tip the balance in their favor.

Last week more than 50% of leads generated were a direct result of Active Rain or my website.  On the other hand, an article I wrote for the local home guide did not generate a single contact.  Hmmm, guess I know where to concentrate the bulk of my writing energy and marketing efforts.  Consumers are finding my listings online more frequently than they are finding the signs on the lawns or ads in printed media. 

 

Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

PalosVerdesLifestyle - Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.

South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Information is deemed reliable but not guaranteed.


Find Norma on: Facebook - Twitter - LinkedIn - Email Norma

Search for Homes in Palos Verdes California on Toering and Team.

Palos Verdes Homes Blog - Rancho Palos Verdes Homes
Palos Verdes Horse Property - Palos Verdes Realtor Blog
Boitano Palms Lots for Sale - Homes with Views in Palos Verdes
Palos Verdes Coastal Homes - Palos Verdes Homes

Palos Verdes Photography - Palos Verdes Videos

Comments(5)

Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Norma, I have always had my leads come from a wide variety or avenues but I have to admit my website tipped the balance quite some time ago and blogging has only increased that tip!

May 29, 2010 03:06 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Marachel - Past clients have always been my number one source, but I think 2010 may have a different leader.

May 29, 2010 03:08 PM
Colleen Fischesser Northwest Property Shop
NextHome Experience - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

You're effective, and know your stuff....it's a no brainer that anyone looking to buy or sell in Palos Verdes would call you for professional representation. Kudos to you and I hope "the team" is going strong!

May 29, 2010 03:23 PM
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA

Norma,

That is fantastic!  Nothing like knowing WHERE those leads are coming from....easier to zero in!

May 29, 2010 03:42 PM
Carra Riley & Declan Kenyon
Brokers Guild Cherry Creek Ltd - Westminster, CO
Helping people Transition at all ages!

Norma....I think leads come from every direction but having a stong web presence today is a must.  It sounds like you are tracking your leads and can zero in on the most effective efforts.

cosmic cow

May 30, 2010 04:38 AM