Sell The Way People Buy

Education & Training with Ludwig & Associates


Motivational Power Quote 

Sell The Way People Buy

"Selling isn't something you do to someone.

it's something you do for and with someone."

Ron Willingham, Integrity Selling


 As I see it. . . . . . . .

Sell the way people buy  

Customers want to buy; but they don't want to be pressured or sold.   

Interview and qualify the customer to determine and understand their needs, motivation and their ability to buy.   

Guide the customer through the transaction and demonstrate the value and the benefits of the product and or your services to the customer.   

Create a win - win negotiation environment. 

Earn the right to close the sale and ask for the decision and sale.

Be seen as an expert in your field by the customer. Build rapport, trust and confidence with the customer and be seen as a person of integrity. 

Selling is a process and closing the sale is a continuation of the sales process and not an event. 

©2010, Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author




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Betty Knowles
Coldwell Banker Vanguard - - Springfield, MO
TeamKnowles REALTORS® - Springfield MO Real Estate

Well said Lou. The golden rule applies to selling homes too.

Jun 20, 2010 03:15 PM #1
Scott Baker Coldwell Banker West Shell - Liberty Township, OH
Realtor Homes for Sale in Cincinnati, West Chester, Mason, OH Area

Always done right when done with their best interests. Don't chase the money, help others and it will find you.

Jun 20, 2010 03:16 PM #2
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

More and more people hate the pushy sales person.  It doesm't matter if it is a sales clerk at Best buy or  a Real Estate Agent

Jun 20, 2010 03:38 PM #3
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

This is one of the most powerful secrets of successful salesmen.  Giving people what they want and making the transaction about them instead of you is the way to become a success. 

Jun 21, 2010 03:05 AM #4
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Lou Ludwig

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
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