Selling your home? Tell a story.
I so believe in the power of this marketing tip, that I'm reblogging. Try it, it works!
Selling your home? Tell a story.
A Realtor who kindly mentored me once told me that when I was writing about a listing, "Tell a story." I didn't get exactly what he meant until I started keeping up with what he was writing about his listings.
Now, I give my Sellers a questionnaire of sorts to fill out. What do you like most about your home? What will you miss most? What are your best memories here?
You would be surprised what Sellers write, and they do write from their hearts. I can write all day long about the hardwood floors, high ceilings and updated electrical. But, I don't know your house like you do.
Yes, Buyers will enjoy reading that your family picks 3 bushels of pecans from your pecan trees each spring or that a certain type of bird that you can see from your back patio visits each May. They'll enjoy knowing that family meetings were held in the kitchen where you could snack and debate and seat everyone involved. Out of state buyers will be relieved to know where you go when under a tornado watch.
Selling your home? Tell a story.
I also include information the new home owners will need such as which days the trash and recycle are picked up and where to vote, where the school bus stops and where the neighborhood association meets.
I think ONE key of attracting home buyers is making them feel welcome -- letting them SEE themselves living there, making memories similar to those you've enjoyed.
So, don't be afraid to get personal. Tell a story about your home for sale and your fond memories there.
Lori is a residential Realtor with Chinowth & Cohen Realtors serving the greater Tulsa area, and specializing in midtown Tulsa real estate. Please visit Lori’s web site, LoriCain.com or call 918-852-5036.
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If you're looking for homes for sale in Midtown Tulsa, OK or just more information on Midtown Tulsa Real Estate, you can visit my primary website at www.loricain.com
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