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It Takes More Than A Great Ad: Willie The Labradoodle Must Love Your Dog Food!

By
Real Estate Agent with RLAH@properties AB95346

At Rain Camp, they play a video.  It's amazing.  It's brilliant on so many levels.  It made my heart skip a little beat.  And it's a dog food commercial that I've watched many times since Rain Camp.

Here is the ad in question, put together by Pedigree:

 

Now, I have a 50 pound Labradoodle who is a large consumer of dog food.  Mr. Willie's been eating this designer stuff that is produced in someplace in the Great Plains, made from all natural products with no corn.  It costs a fortune. It comes in bison and venison flavors.   It's supposed to be good for him.  And last week he finished a huge bag of the stuff.

So, my question:  do I go back to the little pet boutique where I buy bison flavored "Taste of the Wild" dog food, or do I head to Safeway and buy him a bag of Pedigree?

This commercial got my attention.  I headed for Safeway, but instead of the gigantic bag, I bought a smaller one.  I have to make sure that the Willster likes the stuff as much as I enjoyed the message from Pedigree's marketers. 

If the dog won't eat the stuff, the marketing message won't sell more dog food.

Where am I going with this? 

The same thing applies to us.  We need great marketing, but if we don't deliver a service that our clients love, the marketing is all for naught. 

So far, Willie is not gulping the Pedigree down.  But he didn't gulp down the Taste of the Wild stuff either.

Robert Vegas Bob Swetz
Las Vegas, NV

VB likes this Video Pat and thanks for the view!

 

Jul 13, 2010 04:32 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Pat - That commercial was fabulous. I was it at RainCamp in LA. Bet Willie will eat the Pedigree if he is hungry enough.

You're right, though. If the product sucks, who cares about the ad? Sorta like pricing the home to sell...or not.

Jeff

 

Jul 13, 2010 04:35 PM
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Patricia, The commercial is adorable but I have made the choice to feed the dog food my veterinarian recommends so it would not sway me. 

Jul 13, 2010 04:38 PM
Jamie Dumaine-Russell
RE/MAX Alliance - Branford, CT

Pat - I had seen this video before but enjoyed watching it again.  As for Willie who I love try gradually mixing the Pedigree in with the food he's been eating and maybe you'll see him eating the "stuff."

Jul 13, 2010 04:40 PM
Mary Macy
Top Agents Atlanta Metro - Roswell, GA
Top Agents Atlanta Metro

I love my dog so much that it does not matter what the price of her food is.  She is my best friend.  I feed her expensive Salomon Oil from Dinovite on her food and add flax seed oil and a mixture of healthy supplements to her veterinarian recommended expensive food.  She protects my home, and she is a source of continuing joy that no price can effect.  I will work hard for her food!!!!

Jul 13, 2010 05:00 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Beautiful ad.   Just make sure the stuff you are feeing Willie is not all chemicals.  We wan't him to lead a long and healthy life.

Jul 13, 2010 05:26 PM
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Hi Pat - This reminds me of the Wheat Thins ad where the buy or the gal grab flying crackers out of the air in their mouth.  But this being in slow motion is way more fun to watch and is beautifully done.  Almost makes me want to buy some and I don't even have a dog!

Jul 13, 2010 06:44 PM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

Most dogs like a little variety in their diet. Notice what happens when you drop something on the floor? How often are you quick enough to pick it up before it becomes a tasty snake for your four legged friend.

Jul 13, 2010 06:53 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Pat....enjoyed the video.....Rocky eats anything and everything....even what he shouldn't.....

Jul 13, 2010 10:08 PM
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Hi Pat, great video. My dog will eat just about anything. We do feed her Science Diet which she loves. Without great marketing, we are done!

Jul 14, 2010 12:02 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor
Great commerical which I recommended for feature, but check what is in the food - I have read such horrible reports from vets about grocery store pet food having sick zoo animals in it that back when I had dogs we got their food directly from the vet.
Jul 14, 2010 01:39 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I love that commercial too.  My little weiner dog Jack eats whatever is in front of him.  He isn't picky at all.

Jul 14, 2010 01:53 AM
Maureen Harmon
Exit Real Estate Gallery - Orange Park, FL
YOUR North Florida Relocation Specialists

Love the video Pat.  The dogs are beautiful.  My Kelly, a 10 y/o 25 lb rescue mutt has been eating Natural Choice by Nutro all her life.  It was recommended by the vet when we first rescued her at about 8 weeks old.  Of course she is now on the senior version as she is getting older (again recommended by the vet) but she still eats it...no questions asked.  We do give her table scraps and treats (shhhh, can't say the "T" word in my house) daily but the point is, it's a mid-priced dog food and she is still healthy and happy.

BTW, I'm headed to RainCamp in Orlando next month and can't wait!

Jul 14, 2010 02:45 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Boy am I hungry, willing to work hard for a treat. Animals sell, are not so different than some types of people we deal with. The trick is to make people hungry, thirsty for your product and to use you as the broker in the middle to make a sale, purchase happen. So buyers, sellers trust you like an animal does the guy or gal running the can opener, or banging the side of a grain coffee can.

Let Me Lick You...Or Do You Have A Treat, Apple, Carrot, Handful Of Clover?

Jul 14, 2010 06:29 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

You couldn't have made a stronger point if you tried Patricia.

All the marketing, now matter how good it is, won't sell the "merchandise" if it's not a good product.

Jul 14, 2010 06:35 AM
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
REALTOR

Pat - Excellent point, we definitely need to back up our marketing with even better service and Willie looks like he would have fit right into that commercial.

Jul 14, 2010 06:48 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Andrew, love the cow! 

Jul 14, 2010 06:51 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Tonight I got the best thank you ever.  The children of one of my sellers, hung the under contract sign on the post and then ran up and gave me a big hug.  It doesn't get any better than that!

Jul 14, 2010 01:57 PM
Bob Willis
Berkshire Hathaway HomeServices California Properties - Orange, CA
Orange County & L.A. County Real Estate Agent

I loved that video.  Have you checked out the BARF diet for dogs?  B.A.R.F = Bones And Raw Food.  Google it.

Jul 14, 2010 02:18 PM
Carol Culkin
Diamond Partners Inc - Overland Park, KS
Overland Park Residential Real Estate

Pat - That's it!  Willie needs to conduct his own taste test. Good thing Pedigree doesn't require you to sign a contract with a legal obligation to continue doing business with them.  LOL.

Jul 14, 2010 06:01 PM