At Rain Camp, they play a video. It's amazing. It's brilliant on so many levels. It made my heart skip a little beat. And it's a dog food commercial that I've watched many times since Rain Camp.
Here is the ad in question, put together by Pedigree:
Now, I have a 50 pound Labradoodle who is a large consumer of dog food. Mr. Willie's been eating this designer stuff that is produced in someplace in the Great Plains, made from all natural products with no corn. It costs a fortune. It comes in bison and venison flavors. It's supposed to be good for him. And last week he finished a huge bag of the stuff.
So, my question: do I go back to the little pet boutique where I buy bison flavored "Taste of the Wild" dog food, or do I head to Safeway and buy him a bag of Pedigree?
This commercial got my attention. I headed for Safeway, but instead of the gigantic bag, I bought a smaller one. I have to make sure that the Willster likes the stuff as much as I enjoyed the message from Pedigree's marketers.
If the dog won't eat the stuff, the marketing message won't sell more dog food.
Where am I going with this?
The same thing applies to us. We need great marketing, but if we don't deliver a service that our clients love, the marketing is all for naught.
So far, Willie is not gulping the Pedigree down. But he didn't gulp down the Taste of the Wild stuff either.
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