Domain name Tips and Secrets

By
Real Estate Agent with David Ellis Real Estate

Most people do not understand the value of a good solid domain name.  Some names are literally almost priceless as they will generate $1,000's of dollars monthly on autopilot.  This is especially true in the real estate industry.  If you have a top notch domain name then you will be hard pressed to fail in the real estate world. 

When looking for a name you want a good one, however 99% if not more of the good ones are taken.  If you have the opprutunity to buy a domain name for a large market at a decent rate, DO IT!  It can be well worth it depending on the factors.  You want a name that is searched in large volumes, a very nice volume for anything in the real estate industry is maybe 5,000+, some of the super names have 10k - 20k+.   The bigger the search volume for your keyword domain name the better.  

Example of good names:  NewYorkRealEstate.com, Dallashomes.com, Chicagohomesforsale.com

Example of bad names: NYCrealestate1.com, Bobsdallashomes.info, Chicago-homesunlimited.com

   Don't be afraid of .net domain names either, they have the same value in the eyes of google, and can be purchased for much cheaper than .com's. 

 

You can check the stats of how many times a keyword is searched at SEMRush.com.  Also, be sure to check your domain name to see what keywords your website ranks for.

 

think of it this way, if you owned dallashomes.com for example.  that keyword "dallas homes" gets searched 12,000 times (roughly)a month on google.  If you were to get it in spot #1, you would capture 30% of the market or 30% of the clicks(roughly).  So your website would get 3,600 visitors monthly from that 1 keyword.  If you could convert around 5% to leads, you would get 180 leads monthly.  And if you converted 1 out of 20 of those leads to a closing, you would get 9 closings a month.   The dallas market average is around $200k and at 3% that is $6,000 a closing.  So 9 closings x $6,000 = $54,000 monthly from 1 keyword!!!! 

 

So I hope this helps everyone understand the value of a solid domain name.  If you have any questions be sure to ask me!   Check out my website at USARealtyservices.com, we are converting about 8% of our traffic to leads.

Posted by

Austin

I am always looking to build real estate links to my website.  I own mobilehomesforsale.com.  As well as many other real estate websites....  message me and we will work something out thats a win - win for both of us

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Rainer
36,077
Jennifer Archambeault
Cardani Group, REALTORS® - Austin Texas - Austin, TX
An Austin Texas Realtor

I'll add to this:  purchase .info for all property listings.  Have the virutal tour go to a personal website for the property rather than the crazy link provided for the virtual tour. 

Jul 15, 2010 09:24 AM #1
Rainmaker
648,035
Team Honeycutt
Allen Tate - Concord, NC

I didn't know abot SEMRush.com . I like my domain name just because it is easy to remember. www.JillSellMyHouse.com

Jul 15, 2010 09:27 AM #2
Rainmaker
435,548
Bob Willis
Berkshire Hathaway HomeServices California Properties - Orange, CA
Orange County & L.A. County Real Estate Agent

It is so true that 99% of the good names are taken.  I'm trying to come up with a good name for another domain now.

Jul 15, 2010 10:10 AM #3
Rainmaker
268,426
John Thomas
E3 Green HOMES - Boulder, CO
EcoBroker, MSEE, MBA

Great post...thanks for helping to remove some of the mystery around domain names.

Jul 15, 2010 10:31 AM #4
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