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channeling backbiting for full effect

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Real Estate Agent with HER Realtors

Channeling backbiting for the full effect - ActiveRain channels

ActiveRain's got Channels.  When you write to consumers use Consumer channels.  IMHO when you write to tell others on ActiveRain, they are liars use a Professional channel. By using a professional channel you are talking to the liars not about them.

If you were posting calling your competitors liars where would you post that?  Would you post publicly to consumers that your competitors are liars?  Rebecca Diamond of Keller Williams in Bryn Mawr PA did.

Pennsylvania real estate Rebecca Diamond of Keller Williams calls competitors liars


Backbiting - calling others in the industry liars, lazy, stupid

Rebecca Diamond calling other agents liars, is Pennsylvania real estate news. That's one of the new community pages on ActiveRain.  Rebecca's post got featured as well, so it is on the ActiveRain dashboard, thats where most of us read it.  The tone sounds as if Rebecca is talking to others in the industry, not just about them to consumers. 

Rebecca chose a consumer channel to say Open Houses: Stop Lying to Your Client! 

ActiveRain home selling channel a consumer channel

 

WhaActiveRain home selling channel a consumer channelt does ActiveRain say the channel the Home Selling channel Rebecca chose is about?

"How does one sell a home?  What happens if you're upsidedown on your mortgage? How long does the escrow process  take?  The answers to these questions and more lie on this channel, created specifically to address those hard-to-answer questions that home sellers have."

Emphasis is mine to show talking to home sellers.

Confused by Channels?  You should use consumer channels to talk to the General Public. Professional channels are for talking to those in the industry.

This post... I am talking about using ActiveRain channels... It's professional.

What professional channel do YOU use for calling others in the industry liars?

Backbiting could go in the ActiveRain channel if you are talking about ActiveRain members being liars. Or the Networking channel?  Or perhaps the Offline Marketing Channel?  All professional channels, for talking to others in the industry.

If I wanted to tell consumers in my community that real estate agents are lazy, liars, etc. I would use a consumer channel... and change the language to talk to consumers.

Or not....

Previous posts on ActiveRain channels:


ActiveRain Channels

ActiveRain Channels matter

ActiveRain's ActiveRain Channel is ActiveRain's Junk Drawer 

 

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Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.

 


 

Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I've written to AR regarding how channels and being used and stuffed by agents with information that has no relevance what so ever to the topic title.  The same agents who fill the new community channels with information that has nothing to do with the community are often the culprits.  It has led to channels with little or no semblence of relevance to the topic title.  Back when AR had moderators posts could be pulled out of wrong locations.  Now with the size of the community we are stuck with where posts are stuffed.

Aug 28, 2010 12:19 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I don't think I knew moderators worked on that...  I was always aware of people posting content to Localism that did not belong, tech people telling consumers about SEO,  real estate agents asking other AR members whether they are wearing panty hose, etc.

It will be hard for ActiveRain to sell community sponsorships if it is all garbled.  The front page of ActiveRain (Featured) was the perfect spot for Rebecca's message to others in the industry that they are liars. 

Gotta go work on my open house post to consumers for tomorrow...

Aug 28, 2010 12:25 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Maureen, I just read your comment on Lenn's blog.  I hadn't even thought about the activerain consumer channel ramifications. I thought your point about following up 3 weeks later via email or calling people you met at a previous open house was brilliant. I actually sold one of my listings that way. I sent an email to all the buyers that attended previous open houses when I lowered the price. A buyer who came to the first open house came back after I lowered the price (3 months later) and bought the place.

I think I will do an open house post too. Tomorrow and next Sunday (Labor day) will be one of the very few Sunday's that I will not be doing an open house.

End of summer break. Regrouping after labor day

 

 

 

Aug 28, 2010 12:36 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I don't want the conversation to get off the subject of channels here since both Lenn and Rebecca are offering the  opportunity to talk Open Houses BUT

"I thought your point about following up 3 weeks later via email or calling people you met at a previous open house was brilliant. I actually sold one of my listings that way."

No you are brilliant...  you and Barbara Todaro (SP?) whose business is built on using open houses...  the Open House opportunities, the data base of contacts. It is more than sitting at an open house.  I am not sure why people in markets where open houses don't work or people who are not suited to open houses are so hostile but...  they are.  It gets featured.

Again I think the new community pages make using ActiveRain's Channels more important...

 

Aug 28, 2010 12:49 AM
Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

Maureen, Great post. I'd say you are way ahead of the masses in your thought process regarding the use of Active Rain channels. Thanks for shedding the light on the subject.

I for one will be thinking more about it.

Rebecca might first of ALL, retitle her post.

Aug 28, 2010 01:45 AM
Karen Rice Keller Williams Real Est
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

I almost took this off topic by commenting on posts like Rebecca's.  LOL

But I SO agree w/ you Maureen re: the use of Channels.  It's a great feature if used correctly - but many agents don't bother to figure out how to use it properly - OR their very intention is to malign the other agents in their posts... i.e., if someone like Rebecca is losing listings to an agent or brokerage who promises to do open houses for their clients, it would be a strong motivator to discredit those agents in a "consumer" channel....

Aug 28, 2010 01:53 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Really Charles?  I kinda like her title...I  just don't think it should be on an ActiveRain community page.  It has a certain Greg Swanishness about it... it has an appeal to those who do not want to hold open houses.  It is a very poorly formatted post in my opinion, two funny looking paragraphs of text, no photos but it got featured... a rallying cry for those who do not like open houses or for those who are in markets where open houses don't work. 

Perhaps Rebecca is using the Consumer channel to denigrate other PA agents.  I think it is probably just a mistake though. 

I think Channels are more important now with the new community pages and yes I am way ahead of most when it comes to understanding channels.  It is not something to get hung up over but an Outside blog works much better when you have channels and topics sorted than when you throw everything in the ActiveRain junk drawer as most people do. 

 

Aug 28, 2010 01:55 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Karen snuck in...no lets talk Open Houses!!!!!   you use Open Houses in a market that I would not necessarily think they work... or maybe I don't know your market (of course I don't...)I don't know Rebecca's market.  I know open houses benefit sellers in parts of my market. 

I am sure it would be tempting to use a consumer channel to communicate to consumers that other agents in your market are liars, lazy, stupid, too far ranging...   but I think it would probably backfire in many cases and it will be hard to sell a community page to an agent for

_________ community in Bryn Mawr PA to someone who uses open houses in their real estate business

to have a post show up telling the consumers looking for info on ________ community in Bryn Mawr PA that agents who do Open Houses are liars. 

Now I have no idea if Rebecca posted this to county level, city level, community level... I did not look, but to me when I am talking to real estate agents I do not use the Localism... selections. 

YOU are a PA agent... that just sunk into my consciousness.... you are  a PA agent who I have seen post Open House posts. 

Duh!

As Lenn said on her post, the Re-Blog / Re-Butt of Rebecca's post it is probably just a mistake in channeling, she certainly would not want to say to consumers real estate agents in PA who are holding open houses are lying to their customers clients on a group effort like ActiveRain. 

Customers and clients... should have been clients not customers at least from my understanding of OH agency laws... which may be totally inappropriate understanding because she is in PA.

 

Aug 28, 2010 02:05 AM
Karen Rice Keller Williams Real Est
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

I don't know of course that she is doing that...  I can only say something sparked a strong response in her. I know other agents in my area hate that we do open houses, and that we do them a LOT.  Naturally they are going to counter that when on listing appointments, when sellers say "Well, this other brokerage does open houses. Why don't you? I want open houses..."

I'm not a fan of Swan...

But I still agree w/ you re: the channels...they need to be utilized correctly for them to have their intended effect.

 

Aug 28, 2010 02:23 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I am not a fan of GS either but he is a good blogger. I enjoy a few of the writers on BHB but seldom read it.

I would hate to post my open house posts on ActiveRain talking to consumers juxtaposed with a post saying to consumers real estate agents who hold open houses are lying to their clients (not consumers... but their clients.)    AR is different than your own blog when it comes to shared pages like the new community pages IMHO.  We need to be respectful of all different business models when we are talking to consumers IMHO.  Better to say "I DO THIS" than to tear down someone else, or a large part of the industry.  When we are talking to one another we have more latitude I think.  We still need to be respectful.   

It looks like she did not drill down to a local level, she is just on an ActiveRain community page at a state level calling agents liars to consumers?  I think she is in Montgomery County?  Rebecca works also in Delaware County?  I see a couple of Open House posts for tomorrow on the Delaware County page, both Keller Williams agents. 

 

 

Aug 28, 2010 04:06 AM