Direct mail? Am I nuts?

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Real Estate Agent with Smart Green Realty

I just dropped a bundle on direct mail. Am I nuts?

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Rainer
23,944
Terri Flight
RE/MAX Regency - Northern Virginia - Manassas, VA

No,I don't think that it's crazy, Infact, I still use direct mail following a well-developed plan.  I will continue to do this because I feel it is the best way to reach my target clients that are NOT repeat business. 

Sep 04, 2010 07:12 AM #1
Rainmaker
120,327
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

I don't know.  You'll have to tell us whether or not it's effective.  Good luck!

Sep 04, 2010 07:13 AM #2
Rainmaker
222,657
Scott Baker
www.eHomeReports.com Coldwell Banker West Shell - Liberty Township, OH
Realtor Homes for Sale in Cincinnati, West Chester, Mason, OH Area

Different things work for different people. Make sure you let us know the results of your investment.

Sep 04, 2010 07:16 AM #3
Rainmaker
579,827
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Based solely on the idea of direct mailing, I don't think so, but then again, I do not really know you ;-)

I think the old poker adage serves well here... "Play opposite the table and you will be successful"

Sep 04, 2010 07:28 AM #5
Rainer
44,469
Mark Hitz
Keller Williams - The Colony, TX

The answer lies in future results.  ROI.

Before the internet, im, facebook, etc... postcards were common.  Now they are dropping from popularity as "snail mail" is old school.  So if less agents are "dropping a bundle on direct mail" then there is less competition through this marketing.

Then there is the frequency factor.  Are you doing an 8x8?  Are you doing the "just listed" and "just sold"?

Do you mailers offer "something of value" or do they go to the recycle bin?  When I get junk mail I look at the coupons - what discount are they offering.   I have been getting postcards for 10 years from the same realtor who is quite successful and has a huge marketing budget.  I have noticed in the last year he is offering discounted listing commissions.

Sep 04, 2010 07:47 AM #6
Rainer
66,298
The Elise Bickel Team
ReMax Select Realty - Pittsburgh, PA
Leasing, Property Management and Sales

IT also depends on how much a "ton" is. I probably spend $400-$500 per month just for the postage price of my newsletter but I get good leads off of it.

Sep 04, 2010 09:32 AM #7
Anonymous
zeta cross

That is it: How much is worth it? I sent Jumbo postcards through Quantum. I paid for color on both sides. I will post in a month on how it worked. Very interesting comment on how the number of mailings by others has dropped off. Maybe I inadvertantly stumbled on a good poker strategy?

Sep 04, 2010 10:10 AM #8
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Rainmaker
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zeta cross

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