Direct mail? Am I nuts?

No,I don't think that it's crazy, Infact, I still use direct mail following a well-developed plan.  I will continue to do this because I feel it is the best way to reach my target clients that are NOT repeat business. 

I don't know.  You'll have to tell us whether or not it's effective.  Good luck!

Different things work for different people. Make sure you let us know the results of your investment.

Based solely on the idea of direct mailing, I don't think so, but then again, I do not really know you ;-)

I think the old poker adage serves well here... "Play opposite the table and you will be successful"

The answer lies in future results.  ROI.

Before the internet, im, facebook, etc... postcards were common.  Now they are dropping from popularity as "snail mail" is old school.  So if less agents are "dropping a bundle on direct mail" then there is less competition through this marketing.

Then there is the frequency factor.  Are you doing an 8x8?  Are you doing the "just listed" and "just sold"?

Do you mailers offer "something of value" or do they go to the recycle bin?  When I get junk mail I look at the coupons - what discount are they offering.   I have been getting postcards for 10 years from the same realtor who is quite successful and has a huge marketing budget.  I have noticed in the last year he is offering discounted listing commissions.

IT also depends on how much a "ton" is. I probably spend $400-$500 per month just for the postage price of my newsletter but I get good leads off of it.