Special offer

When a client says "yes" but means "no"

By
Real Estate Agent with Better Properties Seattle

A client saying yes, but meaning no, is a very important aspect of the real estate business. The quicker an agent can recognize this, the faster they can assist their clients with making "right" decisions.

This rarely happens when the buyer or seller is a single individual. It happens quite often when the buyer or seller is a couple. A big red flag is when they act is if they always want exactly the same thing and always agree with one another.  As soon as we hear that, we know that can't be the case, so we have to listen very hard for which of them is saying yes but meaning no.

CLASSIC EXAMPLES:

#1 Yes Dear, of course we can sell this house and buy a new more expensive one.

Then one of them causes the asking price of the house to be above where it will actually sell. They "say yes" to their spouse, but manipulate the situation to the end result being that the house doesn't sell. Then it is the big bad market, or the crappy agent, or the stupid, unrealistic buyers who cause the house not to sell.  Jeez Honey, I don't know...it would be great if we could sell this house and get a new more expensive one, but...doesn't seem to be working. Sorry.

Many homes on market for very long periods of time fall into this category. There is a for sale sign out front...but is the house REALLY "for sale"?

#2

Yes Dear, of course we can buy a house and start a family.

Then one finds a dozen or more houses that are just perfect, but none seem to be "quite right" to the other. OR they find the perfect house...but...one says: It's a shame it isn't a little close to work, OR yes, this would be great if we can get it for 15% under current market value. 

 

Saying yes and meaning no is very, very common. Sometimes we call it "fear of commitment". Actually it's because they said yes to something they didn't REALLY want to do in the first place.

Vicki Lloyd
The Lloyd Realty Group - San Diego, CA
(619)452-9798, Real Estate San Diego California

I've become pretty good at reading those signals from the clients, but I had one last year that fooled me for quite a while.  Turns out, the wife was really aching to buy a house, and the husband was just pretending to want one. 

When I found one that met every (ridiculous criteria) feature that he "needed," he told me that it was $100K more than he wanted to pay.  This was after he had previously stated that they would go up to $700K, and this one was $630K.  He wanted to offer $525K.  With 15 agent cards in the house, on the first day on the market, I knew that wasn't going to fly, and told him.   He accused me of being greedy and trying to increase my commission at their expense.  I told them to go find someone that they could trust, and that I couldn't work with them anymore.  (That house did sell on multi-offers for over list.)

A month later, the wife called me and begged me to help them and promised that they would appreciate my advice.  We found another home, much smaller, but in the price range that he could live with.  At the last minute, he tried to cancel escrow by saying he did not approve of the HOA rules (clean up any oil spots in the driveway, trim your lawn regularly!)  I told his wife that he would never buy, and that she should just save her $300K down payment for private schools for their kids and get used to the idea of living in his parents' back apartment in a rotten school district for the rest of their lives.

After she made him sleep on the couch for 2 days, he finally gave in, signed the loan docs and closed the escrow.  They are probably the only clients that I never want to see again!

Sep 18, 2010 01:23 PM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Vicki!!! What an AWESOME tale! I have never had a client like that...but I have seen "that guy" online. LOL!

Thank you SO MUCH for sharing that!

Sep 18, 2010 03:09 PM
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Ardell,

I know exactly what you mean. That is very interesting.  Back when I was in radio sales we had that kind of mixed signal from time to time.

Sep 18, 2010 04:06 PM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Hi Steven!

Not to be crude, BUT we always have to remember that, that man has to sleep with that woman tonight. He doesn't like ticking her off and sleeping on the couch. So it is not his intention to send mixed signals to the agent. He just doesn't like to make problems for himself. That's why we need to pay very close attention to the body language and other signals.

Same is true for some women, especially ones who are a bit afraid to say what they are really thinking in front of their husband. You have to watch the faces and not merely listen to the words that are coming out.

Sep 18, 2010 04:25 PM
Nancy Williams
Coldwell Banker Homestead Group Select Professionals - Harrisburg, PA

This is so true--how tricky it is to read "how the power flows" in a couple situation where one doesn't really want to sell (or are they just  very picky and conservative by nature) and to gauge your actions and advice accordingly.

Sep 18, 2010 06:20 PM
Claudette Millette
The Buyers' Counsel - Ashland, MA
Buyer, Broker - Metrowest Mass

Ardell:

With couples - it is not always easy to read them. They have to be studied - almost counseled, actually. Sometimes they are going through the process of figuring it out right in front of you. Whether or not they actually want to buy, what prices they really feel comfortable with, the location they find acceptable.

That's why this takes patience, patience, patience...

 

Sep 19, 2010 01:13 AM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

I've seen this many times.  It's the most frustrating situation and the toughest to manage. 

I like what you say about "representing people" and trying to help them do what they want to do. It reminds me of always trying to ask those "why" questions going deeper and deeper until you really understand the motivations and reasons for the move.  Until you really understand why it is important to each of them to move, you'll get frustrated by the "illogical" behaviors that they present. 

Sep 19, 2010 02:00 AM
Peggy Noel
RE/MAX Commonwealth - Chesterfield, VA
Bouchard, ABR, CDPE, SFR

Ardell I just posted a blog about resources for improving our listening and communication skills as agents - thank you so much for your post - you are spot on!

Sep 19, 2010 02:48 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Claudette,

I do agree that they need good counsel, always.  I recently had a couple whose list of wants was pushing the price up by $600,000 for one or two of the things on the list. I made sure they saw the lower priced one without those two things. Not because I wasn't listening, but because I wanted them to see and study both choices. 

They did pick the one that cost $600,000 more, but I was confident they made an "informed" decision.

I don't have to tell people what to do. I just have to be sure that they have considered all the factors.

Sep 19, 2010 03:55 AM
Dawn Maloney
RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

Been there, done that! This week in fact. I left all the paperwork with the seller while she thinks it over. I know 'a yes that means no' when I hear one!! She was extremely relieved that I read her feelings, even though she was signing everything. Listen when people sigh - big signal.

Good reminder.

Sep 19, 2010 03:57 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Tim,

Often couples don't have a lot of time to talk to each other about the whys. Sometimes I can see the why, but causing them to verbalize it for me, also clues in the spouse.

Sometimes I even have to point out to them that a house they fell in love with at an Open House or New Construction that they went to without me, doesn't satisfy the main reasons they were moving in the first place. Reminds me of a man whose head is turned by a pretty girl who is mean, mean, mean. :)

Sometimes they fall in love with a kitchen and I say, GREAT! Now let's go find a kitchen like this in the place you really want to live! :)

Sep 19, 2010 04:03 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Dawn,

That is one of the reasons I do my own staging for occupied homes. It gives them time to disengage and emotionally withdraw from the house, before we have an offer. As I move things they disengage in stages. Sometimes I take 3 days to do something I could have done in an hour (drives my partner nuts sometimes). 

By turning their home into "a product for sale", they can say goodbye to the home they lived in and loved somewhat before it goes on the market. This is particularly true for a wife of a husband who relocated to another State. It's not about saying yes and meaning no in that case. It's about the yes being very hard to deal with on an emotional level.

Sep 19, 2010 04:09 AM
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Oh Ardell, every time I read your posts, etc., all I can think of is that you are just ooooozing AwesomeSauce!

Sep 19, 2010 04:31 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

LOL, Thanks Susie. 

I remember being interviewed by a woman at Inman news back in 2006 shortly after I was named a Top Female Blogger by Sellsius in NYC and before Inman named me one of the Country's 5 Most Influential Bloggers in the Agent category. She was talking to me for a bit and then excitedly said "OH!! You are not a good "blogger"...you're a GREAT agent! LOL! She cracked me up. Up to that point the article was about Ardell, the "Super-Blogger" and then she realized it was the good agent part of me coming through in my writing.

I think we are at a point in our industry where the next few years agents will want more and more training at how to be a great agent vs simply how to make a lot of money in real estate. It is my hope anyway :)

The reality of why we make the big bucks per client is that we are supposed to know way more than they do about what they should do and want, and not just "listen" and provide them with what they "think" they want from a less informed vantage point.

You don't go to the Doctor and tell him what kind of surgery you "want"...you listen to his opinion of what he thinks you need first. Same should be true in real estate. We know the realm of possibility beyond simply what is currently for sale.

 

Sep 19, 2010 05:11 AM
Lesley Wagstaff
Re/Max Results Realty in Vancouver, BC - Coquitlam, BC
For Real Estate and Mortgages

In this business you truly have to listen  between the lines.  So if you listen close enough you will really hear what they are saying.

Sep 19, 2010 06:28 AM
Bernadine Hunter, SFR, ACRE
Keller Williams Greater Columbus Realty - Pickerington, OH
"Finding Solution to Your Real Estate Needs"

Its one of those things that come with practice and keen observation. I had a client that stated she wanted a condo, but ultimately ended up with SFD. After a few showings I realized what she really wanted and started showing her those properties.

Sep 19, 2010 06:35 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Lesley,

I find watching to be more important than listening. It's one of the reasons I don't do the driving from house to house, so I can keep my focus on the people vs how to get from here to there. Have been doing that for about 15 of the 20+ years I have been in real estate...unless we have seen everything on market and are just meeting AT the one new on market house.

Sep 19, 2010 10:08 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Bernadine,

I usually see the opposite. People think they want a single family in a low price range until they see how much work the houses need at that price point, and end up in a newer condo or townhome. I usually add one townhome to the end of the day, so they can think about that when they go home. I have seen that a lot more often than someone wanting a condo, and then buying a house instead.

Sep 19, 2010 10:13 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Ardell, when people say no to me, I take that as they do not KNOW. I then have a few more questions to ask.

Ty

Oct 03, 2010 12:07 AM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Ardell,

The psychological and counselling componenet of selling real estate!

Phil

Nov 21, 2010 10:30 PM