A question for all of you AR commercial real estate practitoners. A friend of mine who is still in CRE brokerage (I got out a few months ago to helm the business efforts of a new IT firm servicing the CRE brokerage sector) asked me what I thought of AR for commercial.
I had to tell him that I wasn't sure. I mean, I know it works really well for residential brokers and agents. But I keep looking in some of the commercial-oriented boards here, and I'm not sure if commercial people will get the same "bang for the buck" -- especially considering AR is free!
Don't get me wrong; I definitely think he'll get something out of it. Kick-butt Google search rankings and a free blog are the top 2 things off the top of my head, and both are pretty big in my opinion.
But I don't know if there's as much benefit for commercial people as there is for residential. I told him I'd ask the community here, and specifically the commercial people, to get their opinion. So please feel free to provide yours, and I'll be sure to let him know.
One thing's for sure -- there's not a lot of commercial RE agents/brokers out there blogging in general. Any kind of blog in the area would be welcome. I tried doing one myself, but then the offer from my current employer came along and I discontinued it.
Thanks in advance for any comments you may leave.