Is It A Blog, A Tweet Or An Essay?

Real Estate Broker/Owner with DMK Real Estate Ct RE Broker 0789963

Is It A Blog, A Tweet Or An Essay?Building blocks


A good blog should be informative, keep the reader interested and provide something useful. There are some key building blocks that you can use to make your blog more effective. If the blog is to short, then will it be lacking in information, lacking content and the reader will just cruise on by. If the blog is to long winded with not much quality content you lose the reader and off they go to another blog. Just like our children, our blogs are a reflection of us, representing what you do, so put your best foot forward.


How to know if your blogs are reaching people?

·        Take a look at the comments, first are you getting many and second are they interactive comments or not? 

·        Are you getting any re-blogs on your ActiveRain (AR) posts?

·        You can see how many views and clicks each AR blog has under the Statistic button which is on the AR ‘More about me’ page.


For me what makes a good blog:

·        Get to the point.

·        Provide information, entertainment, engagement

·        Provide links & websites

·        Make it interesting, pictures and short videos are great


Here are a few of my favorite AR bloggers and sample posts that I think are good examples of how to blog. (I have many more on my AR Blog Subscriptions list.)



Here are two ActiveRain posts that will help you become that better blogger and drive traffic to your front door.



It is the quality of the blog, not the quantity of the blog (no junk blogs). We all know the duck test “If it quacks like a duck, walks like a duck…..” We all want to that drive traffic to our front door, stand out of the crowd, think outside of the box, be engaging and most important enjoy and have fun on ActiveRain ~ GOOD LUCK.




David Popoff is a license Realtor in Connecticut with William Raveis office in Darien.   A life time resident of Fairfield County he has worked throughout lower Fairfield County and now resides in Darien, Ct since 2004. 

  • member of the Connecticut Association of Realtor's, CAR.
  • member of the National Association of Realtor's, NAR.
  • David Popoff is an accredited LEED Green Associate (LEED GA) and member with the United States Green Build Council (USGBC) and the Connecticut chapter (CTGBC).  
  • Associate member of National Association of Home Builders (NAHB) and the local chapter HBRA-Fairfield County, Ct.
  • Contact David Popoff for all your real estate needs in Darien, New Canaan, Rowayton and other parts of Connecticut.
Posted by

David Popoff
Connecticut Licensed Real Estate Broker
Realtor® Green
Seller Representative Specialist
Accredited Buyer Representative


DMK Real Estate, Darien, CT.
Cell (203) 228-0646




DMK Realty, 06820 





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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Chrissy Doremus ~ US Inspect ~ 11/01/2010 06:10 AM
ActiveRain Community
Active Rain Newbies
Blogging & SEO
Connecticut Club
New England Professionals
William Raveis
activerain blogging at its best

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David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Thanks Christine, I actually had fun writing this and the more I blog the more I learn. I strongly believe in passing on tips and info to others, competition makes us each better.

Nov 01, 2010 07:18 AM #8
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Great points, David!  Adding a picture or clip-art can make the difference in featured posts too!  Few are attracted to posts without them.

Nov 01, 2010 06:37 PM #9
Farooq Khan
Pacific Realty Partners - Newark, CA
Real Estate Broker - CDPE

David, This is very useful for someone like me who just starting to blog. Thanks for the information.

Nov 01, 2010 07:09 PM #10
Alex Morris - Austin Real Estate Agent
Austin, TX

That's a sharp-looking blog post there, I must say.  I suddenly feel dull and inadequate.

But GREAT points about blogging.  Thanks for sharing!

Nov 01, 2010 07:33 PM #11
Ryan Case
SCA Real Estate - Anaheim, CA

I got 100 comments on a non featured post, a record for myself :)

Nov 01, 2010 08:13 PM #12
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I am oddly finding out that the daily posts that I have been doing since the 30 in 30 days contest have gotten as many if not more comments than before...and these posts are off the top of my head. Go figure!

Nov 01, 2010 09:26 PM #13
K.C. McLaughlin
RE/MAX United - Cary, NC
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC

Great points! Congrats on the featured post. I alwys try to blog about a topic that I think others have an interest and an opinion on.

Nov 01, 2010 11:59 PM #14
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Once again AR members thanks for all the comments and inputs. I usually find very useful information on the comments as well as in the blog, so many different views and experiences. I truly believe in a blog you share your knowledge and let others learn... whats the saying " an educated consumer is our best customer"

Nov 02, 2010 01:09 AM #15
Street Russell
Short Sale Asylum - Louisville, KY

You mention tweets in your title: I can't tell you how much I appreciate honest tweeting and not using Twitter as merely a way to send people interesting articles. It can be used to TRULY connect to other professionals on a micro/on-the-move kind of level instead of a Google off-shoot to find articles. Thanks for the reminder to keep it simple.

Nov 02, 2010 02:00 AM #16
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

David, good points for effective blogging. Thanks fr the reminder.

Nov 02, 2010 02:05 AM #17
Brian Bean
The Dream Big Team at Better Homes and Gardens Real Estate Champions - Riverside, CA
Homeowner Advocate, Dream Big Team, S.Calif

I'm always looking for informative content, concepts that can help me in my business.

There's a fine line between "observations" and navel gazing.

Nov 02, 2010 02:38 AM #18
Christa Ross
RE/MAX Select Realty - REALTOR and Green Homes Specialist - Pittsburgh, PA
Helping you buy and sell Pittsburgh's Best Homes

Thanks for the suggestions on blogging.

Nov 02, 2010 03:23 AM #19
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

A good set of rules to follow.  What you are saying is simply effective blogging is reaching your target audience and getting your desired results.

Nov 02, 2010 03:23 AM #20
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Ah more great comments, Thanks everyone.

  • Street, I use twitter all the time, amazing the information you can find once you set up subscriptions, such links as local Realtors, news, national building statistics, etc.
  • M.S., B.B., C.S. and G.W., you all got it, be pro-active and hit your desired audience.

Keep on Bloggin'

Nov 02, 2010 04:16 AM #21
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

David-thanks for your post and all good points.  I would disagree on comments as an indicator as to whether a post is successful or not.  Since I have outside comments turned off some of my posts would appear they don't have any traction. Yet the same post on my Wordpress blog could have 60 comments.  The difference is that I have control over the spam on Wordpress and I don't on AR.  Just something to consider when we try to sort our target markets out.

Nov 02, 2010 04:16 AM #22
Carey Valentine
Medallion Mortgage Company - Bountiful, UT

Thanks David, I'm new to all of this and in a constant learning mode.  I appreciate the information and references.  I'm setting a goal for myself and blogging.  This will be a bookmark!

Nov 02, 2010 04:23 AM #23
Doug Reynolds
Better Homes & Gardens Real Estate - Sacramento, CA
Realtor - Sacramento, CA

Thanks David. This is a great outline.

Nov 02, 2010 06:22 AM #24
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Thanks again for the great comments, Cindy I concur with you, we have many tools at our fingertips, comments are just one but I do love the feedback and sharing the feedback with all of you.

Carey and Doug, happy that you liked it and bookmarked it, that is a great compliment.

Best ~ Dave

Nov 02, 2010 09:33 AM #25
The Scott Loper Team Bux-Mont Premier Properties
Keller Williams Real Estate - Montgomeryville - Lansdale, PA

Hi Dave,

You read my mind here.  Thanks for the link to your blog.  It is excellent!


Nov 04, 2010 02:02 AM #26
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Lisa, great minds think a like... it hasn't been the first time,,, LOL

Nov 10, 2010 08:58 AM #27
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David Popoff

Realtor®,SRS, Green ~ Fairfield County, Ct
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