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Our Year in Review and what's next?

By
Home Stager with Home Matters Property Stylist Group, Indianapolis, Indiana

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It has been said that we should take time to reflect on the journey of our life's work, which is sound advice for our soul and our bottom line.  So today, with that in mind, we would like to share with you our 2010 in REVIEW and a preview of what's ahead in 2011. 

A REVIEW OF THE HOME STAGING PART OF OUR BUSINESS...THAT IS!

Our statistical information:

  • Home Matters went on 294 HOME STAGING RELATED appointments throughout Indianapolis and surrounding counties to date in 2010.     
  • Of the 294 appointments, 169 were for occupied consultations for "do-it-yourself" home sellers
  • Of the 169 consultations, 104 went on to have us return to stage their home.
  • There were 125 vacant quotes, 98 went on to have us stage their vacant home.

Homes staged by Home Matters, SOLD IN AN AVERAGE OF 47 days after staging for 2010.

 Our accomplishments:

  • Added new technology to improve our overall operation and client care processes.
  • Awarded "Best in Classification"  by local Home-link program from Largest Real Estate Company in Indianapolis
  • Home Matters participates in two trade shows
  • Home Matters (Linda) instructs real estate agents on home staging at the IU campus in Kokomo for completion of their GRI designation.
  • Home Matters' team participates in 7 educational sessions for real estate companies.
  • Linda Barnett became a RESA-PRO
  • Linda and Gary are co-presidents for RESA (Indiana chapter) and held two round table events to support the education of our colleagues and ourselves
  • Linda Barnett rejoined the Staging and Redesign (SAR) as senior trainer
  • Linda and Gary participated in the Staging and Redesign (SAR) retreat in October
  • Linda Barnett became an "approved instructor" for RESA offering agent lunch n learns with CE credits
  • Awarded "Best House Stager" by Indianapolis Monthly Magazine
  • Awarded "Super Service Award" by Angie's List
  • Home Matters' team participates in county news interviews and education regarding home staging.  
  • Home Matters added an administrative assistant  in late October
  • Home Matters adds new consultant to their current team
  • Linda Barnett educates students at the Indianapolis School of Art regarding Home Staging
  • Expanding our efforts in social media to include our Home Matters' fan page on Facebook, Linked-In just to name a couple.

What's next~ 2011?

  • Focus on increasing our client base in new markets while cutting our expenses.
  • Increase our blogs and article submissions
  • Complete educational session on "teambuilding to grow your business."
  • Continue to educate and support our local real estate community.
  • Continue to hold SAR Training for new students as well as seasoned stagers.
  • Offer Lunch N Learn for CE credits to local agents (coming very soon)
  • Further automate procedures and systems.
  • Improve our conversion ratio on Quotes and Consultations.
  • Expand our overall knowledge of technology and utilize it whenever possible.
  • Read more business related materials & books
  • Network more with other small businesses
  • Continue to achieve the highest satisfaction rating from our clients.
  • Continue to offer support to our colleagues throughout the staging industry.
  • Take 2 weeks' vacation and time out to charge and refresh ourselves and longer coffee breaks daily.
  • Continue to educate ourselves, while keeping our mind open for what new possibilities may lay ahead.

To everyone that has been a part of our growth, to our colleagues, family and friends, we simply say

Thank you and WISH US LUCK!  Happy New Year, everyone.

What's your New Year plan look like?

Home Matters Home Staging and Training a professional home staging company "Servicing the needs of our Real Estate community here in Metro Indianapolis and all of central Indiana" We help real estate professionals, home sellers, builders and investors with their home staging needs and we provide the most relevant and up to date Home Staging Training that the industry has to offer through the Staging and Redesign (SAR) 3 and 5 day courses.  For more information regarding our services and our training schedule, please contact us at 317-209-9801 or visit us on the web. http://www.homemattersllc.com/

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Home Matters is a home staging company that offers services for both occupied and vacant homes. We work with all budgets and have received Angie's list highest rating for the past three years. Visit Home Matters website for more information.

CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Linda, what a great review of 2010~ Much luck and success for 2011~!!!

Dec 31, 2010 08:11 AM
Claudia Jacobs
Claudia Jacobs Designs LLC, Goshen, NY - Goshen, NY
Decorating, Staging

Congratulations on all of your accomplishments! What a great idea to put it all down. Can't be aware of the possibilities if we don't remember all that we have achieved. Truly inspirational. Happy new year!

Dec 31, 2010 08:22 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

You have been a leader in the staging industry and I hope to be able to institute some of your suggestions in the coming year.  I was reading Seth Godin's blog today and he asked the same question. So what did you "ship" this year. Everyone makes lists or has ideas about what they are going to do, but how many did you actually get up and running? How many ideas did you ship or did you just leave them at the shipping room door gathering dust. Is it time to revisit the ideas you didn't "ship" to see if they still have value and start implementing a plan to get them out the door?

Dec 31, 2010 11:58 AM
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

Linda - I loved your accomplished and goal lists.  Sometimes we are so busy "working" the business that we don't keep track of the accomplishments (and you've had some great ones this year!).  I'm finalizine our 2011 plan and wrapping up the books for 2010 today . . . now how do I get more hours added to each day to accomplish everything I can think up?!

Jan 01, 2011 03:12 AM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Yur accomplishments are impressive and inspiring!

Your goals for 2011 are excellent! My last 2 week vacation was in 2004-pretty sad, huh??

Jan 01, 2011 05:12 PM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

Wow, you guys are inspiring and a little bit scary:o) I admire your uber-orgainization. Having clear cut goals helps us move forward and having measurable results lets us know where we stand and where we have to improve. Congratulations on being such high acheivers!

Jan 19, 2011 02:10 AM