No seriously, who cares? Do you really believe that the public understands the 3 or 4 letter acronyms on your business card, nametag, or wherever you the hell you plaster it?
I am going to let you in on a tiny little secret …YOU are the only person that cares about your designations! Congratulations.
Have you ever had a client say, “I can not have you represent me as my real estate agent unless you are a GRI, CRS or ABR?” If so, you better go back to relationship building 101 because I believe, you are officially “lost in the sauce” like a meatball.
Clients care about service, follow up, follow through, being understood, honesty, showing you care, and most importantly … RESULTS. They DO NOT care about your frick’n designations.
Oh Yah … and other agents aren’t going to magically start referring you business because all of a sudden your business card has new letters on it, either.
And who the hell has the time take to dig through a CRS phone book?
Agents refer other agents that get RESULTS, have a solid reputation and have the same values and integrity as they do; they refer agents that produce, not because of any other reason.
By the way … in case you’re furious by now, R.E.L.A.X. You should feel much better now that someone at least told you that the reason you’re still not getting any more business after all the time you’ve spent in a classroom over the past two years …
Designation do not make you an EXPERT or guarantee you any business at all.
No disrespect to education and learning, I’m all for it! I read at least one new book a week. Attend webinars and listen to podcasts regularly. Whatever I can do to learn on the move while I’m still running my business. You don’t learn real estate in a classroom. You learn by experience, you learn by doing.
If you’ve been in the real estate business for over a year, haven’t closed more than a couple transactions and think getting every designation know to man is going to help you, IT”S NOT!
Get out and meet people. Become an expert at something. Start connecting, read books on selling & marketing & relationships. A jack-of-all-trades, master of none is not what I am referring to (those people don’t get it and never will).
Remember, designations are for YOU and you only. Don’t expect by getting them that your business is going to miraculously turn around.
Craig Zuber- Story #4 of 100 over the next 100 days
100 Stories 100 Days
Unrelenting Real Estate Truth
Deep down, people want the truth. Yes, of course they want quality & service & value & entertainment … But above all, they want someone that they can trust.
… and if they don’t, why would you want to do business with them?
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