Facebook Etiquette for Page Owners

Real Estate Broker/Owner with City Realty, Inc. - Olympia, WA 24805

Facebook Etiquette for Page Owners

Facebook Etiquette for Page OwnersNow that Facebook page owners have been granted the freedom to use Facebook as their page identity, I think it is a perfect time to have a quick discussion about Facebook etiquette for page owners. Since the changes were rolled out I've watched as my Facebook page turned from a fun social forum into a bulletin board style free-for-all. Page owners seem to be giddy over their new power and eager to spread their brand to other people's audiences. For some, the temptation to promote their brand on other pages is simply irresistable. Its just too easy to pass up.

Time to excercise some restraint people! Remember all that talk way back when Facebook was a new concept, about how you should treat it like a cocktail party? If you wouldn't walk into the room and say "I'm Joe Schmoe and I sell houses, do you or anyone you know plan on buying a house in the next 60-90 days?" then you shouldn't say it on Facebook. Especially not on someone else's page. Spam is a stinky meat (?) and you better believe people can smell it a mile away. Unless, of course, you are one of the gifted few that can get people to believe you are Nigerian Royalty looking for a modest American to look after your riches.

Some may argue that you can avoid having spammers on your page by changing the wall settings to only display posts by you. I don't feel good about that though, as I like to encourage interaction from my page's fans. If you share my philosophy then you may just have to deal with the fact that spammers will try to spread their stink on your page. So, rather than worry about how to moderate them, lets talk about a few tips to avoid becoming a spammer yourself:


DON'T: Post a link and tell people to come 'Like' your page on someone else's page.

DO: Post a link relevant to the conversation or focus of that page's audience.


DON'T: Attempt to sell your goods or services directly on someone else's page.

DO: Share your positive feedback about the goods or services offered by that page's owner.


DON'T: Leave irrelevant comments on posts on someone else's page just to promote your brand.

DO: Add value to the conversations unfolding on other pages.


DON'T: Ridicule, insult, or otherwise instigate drama on someone else's page.

DO: If you have something nice to say, say it. Otherwise remove fingers from keyboard and walk away. There are some arguments worth having, but when they are publicly visible remember to use discretion.


DON'T: Hijack a comment thread on someone else's page.

DO: Let the page owner moderate the comments on their own page.


Any Do's & Don'ts to add? Or perhaps some foreign investments you want me to hold in my account?



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Kimberly A Norgard
Devlin McNiff Halstead Real Estate - East Hampton, NY

Good list of dos and don'ts.

Mar 08, 2011 08:24 AM #1
Laura Sargent
Carolina One Real Estate - Mount Pleasant, SC

The good ole "golden rule" seems good otherwise expect to be deleted!

Mar 09, 2011 12:08 AM #2
Bill Risser
Fidelity National Title - Saint Petersburg, FL
Fidelity National Title - Tampa District

Great summary of the new post as page issue...  It will be fun to watch as it develops over the next few months...

Mar 09, 2011 09:28 AM #3
Janet McCarthy
RE/MAX Solutions - Rancho Bernardo, CA
Realtor - San Diego

Everyone is working so hard to make Facebook work that they forget about manners.  Thanks for the reminder.  Good business.

Mar 09, 2011 05:21 PM #4
Betsy Schuman Dodek
Washington Fine Properties - Washington DC Area Real Estate - Potomac, MD

Great list Mike!!! I wrote a post about a good experience I had a local event and urged others to try it. An agent wrote a negative comment about her experience. and basically said it sucked. Luckily others loved it but how dumb??? 

Mar 10, 2011 02:36 AM #5
Mike Conner
City Realty, Inc. - Olympia, WA - Lacey, WA

Kimberly, thank you!

Laura, yes the "golden rule" can solve so many problems when adhered to :)

Bill, I agree. I'm sure we'll see some interesting changes to the way businesses use Facebook.

Janet, yes manners do still apply. Losing site of the "social" aspect of social networking will definitely hurt your chances at success!

Betsy, that is horrible! The only cool thing about people leaving negative comments is that it gives you a chance to show your true professionalism, which I'm sure you did admirably :)

Mar 10, 2011 05:03 AM #6
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

This one is worth a reblog.  The abuse of pages that I am seeing will ultimately hurt the Facebook Platform.  It's all about the conversation.

Mar 10, 2011 10:59 AM #7
The Niche Agent
The Niche Agent
Your Niche Is Our Niche

I'm not trying to hijack this thread... :) Just thought I would share this with the readers. I interviewed Virginia Munden about how she earned over $360,000 from facebook last year. Check out the interview I did with her on The Niche Agent as she shares some of her insights into the online social media marketing and relationship building world of real estate. 


Jun 02, 2014 09:31 AM #8
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