What makes you stand out from others with your listing presentation?
I posted my new listing 3720 Paseo Primario on different social media sites and received numerous compliments from both consumers and agents – that’s very encouraging especially on activerain – usually we do not receive comments from posting listings.
I thought I would like to share some information on my own listing presentation. I always have customized presentation for each property, it’s definitely NOTone presentation fits all because each property is unique and each requires different marketing. So I do the followings according to the needs of the clients and also on the price range:-
I started by telling clients a bit of myself with my resume and emphasized on specialty areas and tell them the differences of Angela’s marketing.
Here I introduce the company, how we market the listing within the company, the MLS system, caravan, company advertising, lead router, broker open houses and different media advertising from the company.
Public Marketing (this is the area where you really want to stand out from others)
Telling clients how important it is in today’s business model that we know how to market their property using the latest technology: virtual marketing, media marketing, print marketing, telephone marketing, network marketing, mailers marketing, etc
Client & Agent
It is very important for the client to understand that we work as a team. Here I’ll let them know that I stage each house before it goes on the market, give them weekly status report, evaluation analysis.
The above presentation should be limited to no more than 20 minutes and I do it with ipad (used to be powerpoint presentation from computer).
Then I’ll go on to cma analysis with clients – at this point the clients should be ‘sold’ on my presentation. I never do cma 1st – reason being sometimes clients caught up with pricing that they lost interest on listing to how I am going to market their home.
Right after the cma presentation, I always take out the listing agreement and start writing. All the above should take no more than one hour. If I cannot get a client to commit within one hour, I’ll know whether they are ‘real’ client or they need another appointment for me to ‘refine’ my strategy.
Over the years, I learn how to work ‘smart’ instead of just work ‘hard’.