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Did Localism Die?

By
Real Estate Agent with HER Realtors

There is still a link to Localism on the ActiveRain dashboard.

LOCALISM.com

Postings to the site which was "powered by the ActiveRain Real Estate Network " seems to have ceased a little over a month ago.  Last posts I see on the Localism site looking at Ohio, Texas and Wisconsin are dated February 28, 2011. 

Do the States pages (here's Ohio)  on Localism replace having a separate site for the Localism content?  Remember when those pages were changed?  The outcry over the old pages on ActiveRain?  The most important thing to most seemed to be the Leader Board?   Are the State pages now the Consumer facing part of ActiveRain? Or actually the City and below pages since the state pages have a lot of white space, no content.

The traffic that was on the Localism domain is on ActiveRain now?

The birth of Localism

Localism I - "What is Localism?"  on the Official ActiveRain blog.

Localism II - "ActiveRain unveils the New Localism"

localism betaThe first Localism announcement seems to be December 18, 2006.  It says:

"For several months we've been talking about how we are going to construct a consumer facing side to ActiveRain.  There has been a lot of speculation on what form this would take, so we decided to give our members a sneak peak into the ongoing development efforts at Localism.com  We are still several months away from an "official" launch of the site."

The ActiveRain post about Localism tells how Localism would be monetized... this was 2006!  $$$

In the second version,"ActiveRain unveils the New Localism" the post said:

"ActiveRain, real estate's leading online community, has released a dramatically updated version of its Localism neighborhood portal, where local residents, potential residents, and area merchants connect. Billed as the "World's Most Complete Neighborpedia," Localism already contains over 200,000 articles and photos.  The site opened up to contributions from ActiveRain members today and will be accepting contributions from other local merchants and consumers beginning in August."

Shortly after there was a Land Rush for the second Localism....  Bob Stewart wrote the post Land Rush Schedule. I can tell you what I was doing on August 7, 2008 at 3:00 PM Eastern Time.

"August 7th - New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Ontario, Prince Edward Island, Quebec"

I am sure I had the points to be in the first wave in the  Localism.com Land Rush.  I sponsored 4 communities as I recall, small cities worked as communities, I know I paid to sponsor Worthington. I believe I got a 5th community somehow so I got a T shirt...

More about Localism

Mike Jones asked about Localism in early March "Whatever happened to Localism"

Do you feel betrayed by ActiveRain  Localism?     Community sponsorship, editing of content, what made the cut, oh my.  Edit I remember the post title as being "Localism"  not ActiveRain but it say's ActiveRain.  It was over Localism though

ActiveRain's Baby Book before the first Localism was even introduced

Did Localism die a second time?  Yesterday there was a Members Only post about... well I can't tell you what it said because it was "Members Only" but it made m think about Localism I and Localism II and whether Localism died a natural death.... and whether like Lazarus it could rise again...

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Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.

 


 

Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Maureen...

I think that the move to the local AR pages made Localism obsolete. I just wonder why there was never any public announcement about this?

Apr 09, 2011 05:54 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Harry I blog local content on my Outside blogs and get the traffic there.  It works for me.  I think the local content is powering the community pages (identified as "State"  on the top right of ActiveRain)  which are showing up well in search engines. Personally I don't really  need any direction from the Powers of AR really.  My interest is probably just nosiness.  I just wonder if the corpse is rotting. Whether somehow they can segment ActiveRain so that Members who use Members Only posts and do not want local dog walkers, restauranteurs, bike shops, grocers etc. to read that content. 

I swore off Members Only posts as my New Years resolution this year.  I think I only wrote two in 2010.  Transparency thing.

Apr 09, 2011 05:59 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

I look forward to the response, too.    Thanks for your post.

Apr 09, 2011 06:01 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Richard  I can not even really remember what the first Localism pages looked like, time to go to the Wayback Machine but it may just show the front page.    I know when #2 was introduced it was so much prettier but I always hated that it was narrower and posts just lined up along the left ignoring formatting for the same content on ActiveRain and my Outside blogs. I really hated the listing flyers that others used that did not format at all correctly on Localism.  Some used those a lot.  Looked OK on their AR blog but heinous on LocalismII.

I really kind of wanted a way to  not post content to Localism so I did not look to see how it looked.  

I just think we should throw a few shovels of dirt on the coffin.  Say a few words.  Bid a fond farewell.

Apr 09, 2011 06:07 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Maureen,

So...  I can probably stop adding posts to the AR Group:  Posts to Localism?

I think Bob S. referred tangentially to rolling Localism into AR a few weeks ago in a post.

Frankly, I think AR has too many initiatives spilling around to control well.  It does not seem like a tight and easy to learn to navigate site to me.
But, what do I know?

The two-edged sword of fantastic growth.....

Apr 09, 2011 06:19 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

In early March on Mike's post Bob wrote:

"I'm happy to report that Localism profiles and blog posts are back and working!"

 

The not working that Mike was asking about gave an error message. 

 

No longer receiving content is the working I am asking about here.  

Different but still concern for Localism

Apr 09, 2011 06:21 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Mike Jaquish  I naver understood AR groups for Localism content personally.  I think I joined a couple long ago but quit because I never posted anything to the group.  A steady diet of reading other members Localism makes me cranky...  I don't particularly see the value in most of the members comments on the content.  There are a few exceptions.

I will have to go read Bob Stewart cover to cover.   IMy understanding when there were changes earlier this year (?)  when the dashboard changed (leader board) was that the Localism juice was going to go to the Community Pages and searching it looks like that is working to me.  In most cases I would rather have my Outside Blog higher in ranking than the community pages.  I want my Worthington blog to be higher on page one of Google than the ActiveRain Worthington page for any search. 

Edit  Bob Stewart wrote:  "Did you write one post this week about a neighborhood, sub-division, condo complex or some hyper local component of your market? Two would have been better, but if you just did one every week for the next year, you'd have 52 great pieces of content out there as fish hooks for potential clients down the road."

I went back as far as March 1, 2011 but  did not see "Bob S. referred tangentially to rolling Localism into AR"   but I think that was the plan, why the dashboard changed. It makes sense to me.

Posting local content is important.

I agree with your "It does not seem like a tight and easy to learn to navigate site to me." ActiveRain left "plug and play" behind long ago.  I still think there are people who will help but it is not as easy to keep up or to learn as it was in 2007... or 2008.

It drove me nuts that Localism never opened up for comments.  Consumer facing but "shut your mouth."  I  wanted to know if consumers /other local people would comment there or if they would still be intimidated by all the comments from all the members in the industry.  If they were members of Localism would they have commented on Local content?   Would there have been a commenting back and forth locally between "the others" and us?  I think that would have been beneficial lot more beneficial than forced "great post, we learn so much" on local content from other members.

Apr 09, 2011 06:43 AM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

I remember when the original Localism spots were offered, and I grabbed one, but had not been able to update it properly, so left it untended.  At the last Rain Camp in Atlantic City, Bob was once again asking all to go to their local communities to sign up a Community blog.    Is this going to be the same as Localism was?   It's a pretty site, with more ability for SEO, ....  I hope he does a post about it ....

Apr 09, 2011 06:52 AM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

I suggested...

Apr 09, 2011 06:52 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Maureen,

I always suggest that folks read Bob's stuff.  But, in this case, I am sure he could better inform you with an email answer to the question.

I don't understand Groups well either, since they mostly seem to serve for agents to litter the landscape with listings, regardless of the nature of the Group.......

ETA:  Maureen, "a few weeks" in Mike's World could easily be 3 or 4 months...

Apr 09, 2011 06:53 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Dagny wrote "I remember when the original Localism spots were offered, and I grabbed one, but had not been able to update it properly, so left it untended."

I paid for city of Worthington (small enough population to be bought as a community but it was not really fair because the way we think of communities here we lump vast areas of the city of Columbus into suburbs)  Polaris, a Columbus neighborhood and two others but I can not remember which two, I was awarded City of Columbus because of it, so they must have been city of Columbus neighborhoods.  I remember writing my city of Columbus write up.  That is what started the "Do you feel betrayed by Localism"  post, or is it "Do you feel betrayed by ActiveRain"?   I am quoting another member in the title.

I am only a sponsor of one community NOW...  Old Worthington  and I got it for free for a year on MLK Day... the day ActiveRain celebrated the 200,000 members.

I am not a big fan of buying communities, zip codes, etc.  I love ActiveRain.  It was a tough decision with the Land Rush in 2008 but I did it because that was how they were monetizing the site.  I would have preferred to pay for Outside blogs but they gave the first Outside blogs for free.  I still prefer an Outside blog to a sponsorship personally.

Mike I think groups were introduced in November 2006.  Groups were supposed to make ActiveRain smaller for the rapidly growing membership.  Break it down into bite sized pieces.  There was a time when non members could not see groups I believe.  Groups do get spammed.  I don't get how posting listings to groups is going to help anyone really.

LOL at "ETA:  Maureen, "a few weeks" in Mike's World could easily be 3 or 4 months..."

when my SO says "the other day" it could be any day in the last 6 months.  Drives me nuts. 

We may be remembering the same information about Localism being absorbed into AR then. The local content was always on ActiveRain.  It just was powering another site too.   The question of non real estate people joining ActiveRain is so interesting but I think the local content has to be a lot stronger and there would either have to be a partition or lots of AR members would feel their site had been given to the masses IMHO.

 

Apr 09, 2011 07:08 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Maureen,

I need to check into this..I'm still being billed monthy for Localism..is anyone else?

Apr 09, 2011 09:29 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Localism is still up.  There is just not new content going to it from my observation.

Traffic to Localism.com last month to the site was down about 35% according to Compete.com

Apr 09, 2011 10:17 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Maureen, I have seen blogs and comments about this same issue now it seems over a month now, but no Response from the Powers to be. So I wonder do we still pay for sponsoring Non-Existent Communities  Localism???

Apr 09, 2011 01:33 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Endre Localism still exists...  there is just not new content going to it.  Traffic is down.

Weren't people who were paying for communities smaller than city level switched over to the new pages on ActiveRain?  If you were paying for a neighborhood you had the sponsorship on ActiveRain and Localism?  City level were not switched,  So people could very legitimately be being charged for Localism and be getting great exposure between the two.  Or maybe I am remembering it wrong.  It did not affect me.  I was "awarded"  a lifetime community sponsorship on Localism, but I chose a small city so it did not happen on AR when the switch happened.  Like a lifetime warrranty from a contractor that goes out of business...

Can anyone explain the 

                                                         Â

 

to me? 

 

On the Community pages and on our social blog.  I know it is formatting but why?  Why? Why?  it is so ugly.

Apr 09, 2011 01:57 PM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

I just noticed this when doing a little research on localism this morning.  Not knowing much about it I wondered why content had stopped as of February.  It does make sense that AR would want to manage everything from one site instead of two.  Thanks for bringing this topic up!

Apr 09, 2011 02:19 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Maureen

You raise a good point. I always thought Localism was a great idea but it seems that they never did all the things they said they were going to do to promote it. Doesn't seem like the Alexa info is that all impressive.

Jeff

Apr 09, 2011 02:20 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Rebekah  that's wild that you just looked at it. I have looked at a few times in the past month and did not say anything but the discussion in a Members Only post made me ask.

Jeff does the "Alexa info" show the traffic about  1/12 of ActiveRain?  I use Compete to look at traffic.

I always thought they let someone design it and did not tell them the format had to mesh with ActiveRain and the Outside Blogs.  I think it was actually the first set of Outside blogs not what we have now.  At one point it all looked nasty, then the Outside blogs were upgraded. 

 

Apr 09, 2011 02:26 PM
Steve Shatsky
Dallas, TX

Hi Maureen... I suspect foul play.  Murder by strangulation... perhaps with a pair of pantyhose!  LOL

Apr 09, 2011 02:27 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

LOL

really

Apr 09, 2011 02:30 PM