Flyers are Dead?
Flyers are dead. Newspapers are dead. Magazines are dead. Snail mail is dead. Technology has taken over.
Do you believe this?
Well I don't. The latest surveys show that newspaper and magazine readership is increasing. And flyers have a definite place in a well designed marketing program.
You may say that you don't need flyers because you are using QR codes. Only 50% of cellular users have smart phones and of this number, the majority don't have a clue what a QR code is.
But let's get back to flyers.
Flyers are a hands-on type of media. When a person has something solid in their hands it means something. We get bombarded every day by thousands of media messages. It is extremely easy to forget the last ad that you heard on the radio or saw on TV. It's also very easy to forget the last TV commercial.
But if you picked up a flyer, chances are that you will look at it again. It is easier than ever to produce professional quality using your own computer. You have the ability to print just one or hundreds.
Some agents think that flyers are only to place in brochure boxes. But your use of flyers is only limited by your imagination. A primary use should be to place flyers inside the listing so that potential buyers can pick them up and remember that particular listing whether shown by you or someone else. I have placed flyers on bulletin boards, mailed them directly, passed them out at events and even handed them out door to door.
Of course, a well-designed flyer can also be used on your website, in blogs and in e-mail.
Oh, and let's not forget that snail mail. One of the important parts of my marketing program is to send personalized cards from SendOut cards. They get a fantastic response because they are hands-on and include photos of the property and/or clients.
"I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!"
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garytcoles@aol.com
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