The Top 5 Most Useless Real Estate Listing Headlines

1." Owner Says sell!"

Really? Thanks for pointing that out. Stating the bleeding obvious may well be the absolute truth of the matter, but it's still completely useless.

2. "Beautifully Appointed"

I hate this term cliché when I see it and I see it a lot. Go into Google now and key in the search term ‘beautifully appointed'.  It's been done to death people and barely registers on a buyer's "must inspect "metre. "Next!"

3. "Impressive _____________! "

Impressive is an impressive word and in my property hunting experience, few can genuinely live up to it. It would seem to me that some people are clearly too easily impressed. I only recently saw this headline used to describe an "impressive interior" based on things that were not being sold with the property. Doh!

4. "Unique _______________! "

Ding, Ding, Ding!! Freak show alert! Enough said.

5. "Immaculate Presentation"

So, it's clean and tidy? Big deal, that's home selling 101. As a home buyer I expect a clean and tidy presentation just like I expect the sun will rise and set each day. So if the seller wants anywhere near their asking price I really don't think clean and tidy is too much to ask. Frankly you're gonna need to draw a bigger rabbit out of your hat to get me through the door.

Got any more you'd like to add?

 

Image: www.jmorganmarketing.com

 

 

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