Wine & Cheese Open House? Are You Out Of Your Mind?????

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Real Estate Agent with Berkshire Hathaway, HomeServices Fox and Roach, Realtors

Lately, I have seen Realtors try great innovative ideas to draw buyers into open houses!  But "WINE AND CHEESE"? 

The liability is substantial!  Does the homeowner realize that if a visitor leaves the home, gets in an accident, they are at full risk for liability as well as the Realtor and the Brokerage Firm.  Imagine an underaged person getting some wine?  WOW! 

The bottom line is this.....If you want to sell your home, it needs to be in either A1 condition....priced to sell....in a good location....and stand out above the rest....  The agent needs to market the property, give it exposure and work together with the seller in properly staging and pricing the home to sell. 

I, personally am not a fan of open houses anyway.  Many years ago, when I started in Real Estate, I understood that it was clearly for the agent to get buyers, (not necessarily for that open house), but for ANY house! 

Open houses do not attract qualified buyers.  They attract neighbors (which is great for the agent who may obtain another listing) or people that want decorating ideas, or have nothing better to do on a Sunday afternoon!

Make sure your agent doesn't put you at risk!  If you want to buy or sell in the South New Jersey area, contact Janet Larsen, Broker/Associate for Remax Connection at 856-261-6910.

 

Posted by

Janet Larsen, Broker/Associate

Remax Connection

Cell:  856-261-6910

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Rainer
387,459
Doug Anderson
Tucker Associates Real Estate Services - Danville, CA
Bay Area Real Estate Views

I agree Janet. A big no-no to serve booze unprepared. For some residences and with the right budget a twilight open house with hors-d'oeuvres and wine is not a bad idea. Just make sure you take out event insurance or hire a caterer with coverage. Just make sure everyone is covered.

Jul 19, 2011 04:38 PM #1
Rainmaker
1,005,518
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Janet, I remember a similar happening when I saw an on-site sale rep for Drees Homes in Dallas.  Management was on my back to have a "Realtor event"... and wanted a great turnout.  So... I planned a shrimp, wine and cheese event.  I had sent, and hand-delivered hundreds of invitations to local Realtor offices... until one of my managers saw the flyer and said having wine was a no-no. 

I told him one of the other managers approved it... so it went on as scheduled.  Immediately after he saw the flyer (this was before the event took place) he had a memo sent out to all the salespeople that there would be NO Realtor events (open houses) where wine was to be served.

The funny thing was that every manager in my company came to the Realtor event/model open house... and along with over one hundred Realtors... all drank and ate themselves silly.  So the first wine open house was a great hit... but turned out to be the LAST wine open house.

And yes... the liability was what they feared... and rightly so.

Jul 19, 2011 04:40 PM #2
Rainmaker
168,155
Janet Larsen
Berkshire Hathaway, HomeServices Fox and Roach, Realtors - Sicklerville, NJ

Karen, Did the home sell from the Open House?  lol!  Just Curious.  Thanks for the story!  Doug, I appreciate the comment

Jul 19, 2011 05:05 PM #3
Rainmaker
1,005,518
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Janet, it was not an open house at a home that was for sale.  I was working for a builder then... as their on-site sales rep... and the purpose of the open house was simply to "get" new Realtors out to my model home who may not have been there yet. 

And yes... down the road... that open house... which we called a "Realtor event" ended up bring me many new Realtor contacts... from which I would say I sold perhaps six homes with over the next three months.  That made it an extremely productive open house Realtor event.

Jul 19, 2011 06:14 PM #4
Anonymous
teresa karam

I disagree. If you are setting up the event as a "wine tasting" not a win free for all then it works. The fact is, if a person trips and falls at the home, drinking or not, he will attempt to sue. I feel that if run the open house professional and make it exclusive to the neighbors this is a hit. Did you know almost 50% of buyers come from someone who lives in the community? That means you want to invite the neighbors in, they bring buyers! In addition, when you get one listing, the point is to get more in that area! Not to mention the buyers lead you collect from the open houses you hold.

Jun 01, 2016 11:47 AM #5
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Rainmaker
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Janet Larsen

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