Stop Duplicate Titles!

Services for Real Estate Pros with Suplari, Inc.

In our efforts to keep ActiveRain highly SEO friendly and to get our member blogs to the top of the search engines, we are working with a well-known SEO consultant here in Seattle.  As I had mentioned previously, Google is frequently running its user experience and content optimization algorithm called Panda.  Panda targets content farms and duplicate content and then ranks those site lower in the search results as Google believes that those sites have search spam.

Our consultant Susan found a number of interesting things within the 3 million pages of content indexed by the search engines.   

MANY of our members will publish blogs with the same titles week after week.  Examples include: Wordless Wednesday, Friday Funny, Market Update, etc.  I understand why our members do this, like a regular column in a newspaper, BUT this often confuses the search engines.  Even though the content of the blog post is different, since the title is the same AND used by many members of ActiveRain, the search engines could get confused and could label these posts as SPAM.

So, what to do?  Very simple: Add the date to the title of your blog post or add additional description.  Examples:

  • Wordless Wednesday July 20, 2011: Blue Ocean and Grey Skies
  • Market Update: Bellevue, WA July 20, 2011
  • Friday Funny - A Laughing Horse

A small amount of extra text will prevent a world of confusion AND protect the content and our domain authority at ActiveRain!

Please re-blog and share so we can get the word out. 



Posted by

Nikesh Parekh

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Re-Blogged 47 times:

Re-Blogged By Re-Blogged At
  1. Florida Tolbert Team Keller Williams Advantage 07/21/2011 05:01 PM
  2. Jerry Newman 07/21/2011 05:06 PM
  3. Anne M. Costello 07/21/2011 11:32 PM
  4. Debbie Gartner 07/22/2011 12:18 AM
  5. Louise Thaxton NMLS 69996 07/22/2011 12:23 AM
  6. Roy Kelley 07/22/2011 12:33 AM
  7. Toni Weidman 07/22/2011 05:23 AM
  8. Juli Vosmik 07/22/2011 06:18 AM
  9. Phyllis Lerner call 914.438.7556 07/22/2011 06:20 AM
  10. Joni Bailey 07/22/2011 11:29 AM
  11. Joshua Zargari 07/22/2011 12:40 PM
  12. Monica Atherton 07/23/2011 03:44 AM
  13. Gail Robinson 07/23/2011 03:53 AM
  14. Dennis J. Zisa & Associates, Inc. 07/23/2011 04:06 AM
  15. Samuel Kahuila 07/23/2011 04:34 AM
  16. Not a real person 07/23/2011 05:15 AM
  17. Karen Fiddler, Broker/Owner 07/23/2011 05:19 AM
  18. Marjorie Taylor 07/23/2011 05:36 AM
  19. Lenn Harley 07/23/2011 06:50 AM
  20. Bobbie Smith 07/23/2011 07:07 AM
  21. Karen Burket 07/23/2011 08:19 AM
  22. Lisa Wetzel 07/23/2011 08:39 AM
  23. Jan Green 07/23/2011 09:11 AM
  24. Carl Winters 07/23/2011 09:15 AM
  25. Maureen McCabe 07/23/2011 09:51 AM
  26. Kathleen Daniels 07/23/2011 10:11 AM
  27. Karen Steed 07/23/2011 03:27 PM
  28. Al Raymondi 07/24/2011 12:19 AM
  29. Barbara Martino-Sliva, Top Producer 07/24/2011 12:31 AM
  30. Phil Hillerman 07/24/2011 12:49 AM
  31. Richard Iarossi 07/24/2011 07:42 AM
  32. Liz Flint 07/24/2011 07:47 AM
  33. Mary Macy 07/24/2011 08:17 AM
  34. Evelyn Johnston 07/24/2011 08:22 AM
  35. Gina Chirico 07/24/2011 09:22 AM
  36. Deb Brooks 07/24/2011 10:00 AM
  37. Susan Emo 07/24/2011 10:29 AM
  38. Julia Maher 07/24/2011 11:36 AM
  39. Gary Berset 07/24/2011 11:38 AM
  40. Ron Marshall 07/24/2011 11:57 AM
  41. Scott Warga 07/24/2011 12:18 PM
  42. Anthony Gilbert 07/24/2011 12:46 PM
  43. Praful Thakkar 07/24/2011 04:42 PM
  44. Lanre-"THE REAL ESTATE FARMER" Folayan 07/24/2011 05:06 PM
  45. Pam Hills 07/24/2011 05:47 PM
  46. Mimi Foster 07/25/2011 04:20 AM
  47. Gloria Todor 07/26/2011 04:18 PM
  48. Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula 07/31/2011 04:07 PM
  49. Marge Piwowarski 12/04/2011 06:18 AM
Real Estate Sales and Marketing
google panda update
activerain technology

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Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

Thanks for the heads up!  I sometimes do the Wordless (Insert Day Here) but I can see the issue and will make amends.

Jul 25, 2011 04:27 AM #115
Paul Armstrong
Realty Network - Laguna Hills, CA
Serving Orange County & The Long Beach Area

Thanks for the good info Nikesh!

Jul 25, 2011 05:14 AM #116
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks for the info Nikesh, I will often times over look duplicate titles myself... ie, diary posts, etc... unless theyhave a new title.


Jul 25, 2011 06:44 AM #117
Judy Orr
HomeSmart Realty Group - Orland Park, IL
SW & Near West Chicago suburbs

It is always more difficult for me to think up a good title than the blog post itself.  If I think up a clever title it usually has no seo value, but might get read.  Creating a good title takes a lot of thought and I also keep duplicate titles in mind, especially when posting about market stats (I always put a date in or something different).

Jul 25, 2011 06:59 AM #118
Samantha Smith
214.422.0729 - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate

Good to know ... and it totally makes sense!

Jul 25, 2011 07:54 AM #119
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA


Thanks for confirming this practice. I've been doing this for sometime. I also include the date notation in image descriptions.



Jul 25, 2011 09:11 AM #120

Google will always be a mystery. I learn new stuff almost every day and thank you for sharing what you know to help us all.

Jul 25, 2011 09:09 PM #122
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher



Love and light,


Jul 26, 2011 04:27 PM #123
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Nikesh - Thanks for the heads up ..... I am one that has done this very frequently in the past ..... ons more thing to thinkabout when I post

Jul 26, 2011 04:52 PM #124
Thomas Haught
The Russell Realty Group - Saugus, MA

Thomas Haught

Great advice! Thanks for the tips!

Jul 26, 2011 05:31 PM #125
Catherine Marrone
Integrity Residential Brokerage LLC - West Newbury, MA
West Newbury MA real estate, Essex County

Thanks for this very useful bit of information. 

Jul 27, 2011 03:58 AM #126
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Nikesh, I'm here via a re-blog of this post...very good info for us all to know.

Jul 27, 2011 01:25 PM #127
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Nikesh,

You rock! I did nit know this and am guilty of this..I will change my ways. Thank you for this post. Amy mentioned it in her blog which is why I came over to read it..somehow I missed this one!

Jul 28, 2011 02:06 AM #128
Victoria Stankard
Get Found Now - Tampa Palms, FL

Hi Nikesh, Creating unique titles when you are syndicating the same post to different sites is a good thing. That being said, I don't always do it and as of yet, I haven't seen any collateral damage. Using the same title repeatedly on AR is another story and  definitely NOT good for AR domain authority. I would never repeat the same title on my own self-hosted blog or on AR.

Aug 01, 2011 07:57 AM #129
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Thanks Nikesh.  I am afraid I may somewhat do this on Listings blogs.  But, great ideas, I'll watch my titles.

Aug 08, 2011 05:38 PM #130
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Niki - Even though this post is not about duplicate content--it's about using the same title over and over for 'different' posts each week, month, year, etc.  But, that being said...

Renee is BRILLIANT!  To effectively combat the 'same title syndrome' when syndicating, why not have AR change the slug up a bit.  That would alleviate that problem completely!  Even though the bots are aware of syndication, the new 'rules' seem to be hitting some WP owners significantly.  The slug change would allow AR members to freely syndicate AND build their SEO simultaneously.

Brilliant, Renee!  I love that idea!  (Just hope Niki does too!)  :-)

Aug 11, 2011 10:15 AM #131
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Niki, I think I'm going to spend the next couple of days just reading all your blogs - so much great information here!


Aug 20, 2011 04:51 PM #132
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Niki I listened in on a webinar about panda and the critical things we're going to need to do.  And I'm not quite gettting it all.  I was hoping you guys had your series's quite complicated. There is a 2 day conference about this in Phx in a few weeks that I may attend to figure it out.

Oct 07, 2011 10:52 AM #133
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Glad to have this confirmed and also to know that the slight changes to the titles in your examples are enough to have it seen as a completely different post.

Dec 04, 2011 06:47 AM #134
Donna Yates
BHGRE - Metro Brokers - Blue Ridge, GA
Blue Ridge Mountains

I dodged the title bullet by accident fortunatelyy.  Didn't have any idea that a title could work against me so just I have always varied my titles. Guess that was dumb luck on my part.  Thank you for your post.

Apr 22, 2012 03:06 AM #135
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