It seems that just when you think you have a handle on the ol' SEO thing, up pops something else that will help you be even more successful and/or increase your exposure.
I read a great post of Rebekah Radice's last night that I'm still sorting through- one that tells how to expand the "'net awareness" of our blogs and such, and I believe this post of Phyllis' is yet another one that will help me get "out there" more.
I hope it helps you as well.
This is worthwhile reading if you are trying to improve the visibility of your web site or blog...
Deep linking is a SEO term used to describe all these links coming in from other places on the Internet to as many pages of your web site as possible...
Why is it so beneficial having them? It tells the search engines that you obviously have lots of worthwhile content, tools and resources located throughout your site and it also telegraphs that other sites find your site highly interesting. All of which translates into better visibility on the Web.
And what does it tell the search engines when all your inbound links are coming in to the home page only? It implies that you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site content.
Therefore you should make it a habit to point with bold face links to relevant content pages on your web site when writing your ActiveRain blogs or post information about it on social networks. This is a good start to create some varied inbound links to various pages of your site.
Hans J. Schindhelm
Web Site Producer & Virtual Assistant
HJS Web Design
Phyllis Lerner, Realtor
Broker / Owner
Voted 2010/2011 FIVE STAR Real Estate Agent by Westchester Magazine